Last Saturday I brought my DD to get new shoes. I measured her feet with the contraption in the shop, 13.5. I picked out a few pairs in size 1 and they all fit ok. One pair in size one was too small. The size 2 of that style fit her.
A few weeks ago I brought my son to get some trainers. He's a size 3. They salesman recommend that he should try on a size 4 in the particular style he liked as they were small fitting. The size 4 fit him.
A few years ago I brought my DD to Clarkes. Her feet were measured with some kind of computerised gadget. The sales man brought out a few pairs of shoes in the relevant size and one pair didn't fit at all. It was much too small.
I have other stories but I'll stop now.
Why don't shoes fit. Why don't they make shoes the right size. Why make a whole range of expensive trainers (Nike Hiraches, to name and shame) that are too small for the size they say they are. A lot of people buy shoes on line FFS.
AIBU