The reality is that they're losing territory in the ME and the west is finally having an impact in terms of reducing their funding. There have been several high-profile attacks recently (Sharm El-Sheik, Tunisia, Paris & Brussels), for which they've taken credit, but the western media with all its hysteria and daily headlines about the threat of missile attacks, dirty bombs, a 'summer of terror' on the beaches of Europe, etc, is playing right into their hands. People are afraid. They're changing their behaviour and travel plans. Westerners are hunkering down, afraid about when and where the next attack will take place. ISIS don't have to do a thing - they just need to leak these stories to the western media and voila! Job done.