I.e. they keep introducing new Gups just so they can sell the toys to kids?
Ds was very into Octonauts a few years back so, over a period of time, we got him the whole fleet - Gups A, B,C,D, E and X plus the Octopod and all the characters, as they came out. Now he's 6 and suddenly into Octonauts again so he asked me to Google image search Gups...there are blimming thousands! He went through all the pictures and wrote a long list of all the ones he doesn't have but he's not getting them a few days before Christmas!
Is it just me or is this cynical marketing? They don't need all those Gups for 8 Octonauts! Where do they even put them? The world has gone mad. ...