The makeup free selfie thing on FB.
Been on FB and seen a lot of comments saying 'what's the point, it won't cure breast cancer' etc etc.
Obviously it won't, it's about raising awareness. Ok so you might go in FB and see a bunch of girls with no make up but I see my entire news fees talking about breast cancer awareness.
It's amazing marketing for an amazing charity and best of all its free. It's coming up for the end of the financial year when a lot of people in companies are discussing which charity to support in the coming year.
I accept not everyone is up for having a pic of themselves minus the slap but it's a bit of fun to get people speaking about a good cause!