Companies like Kleeneeze, Avon and Usborne are far nearer to pyramid schemes. They rely on a representative recruiting other representatives to work under them, who are then encouraged to recruit yet more representatives to work under them.
See the structure:
AVON Commission Structure: Sales Leader Level
You must place a regular on-time order of £148+
You need at least 5 representatives placing qualifying orders in your team.
Total sales of £888 between them and your own order.
You may earn commissions of up to 5% of your teams paid sales.
AVON Commission Structure: Advanced Sales Leader
You must place a regular on-time order of £220+
You need at least 15 representatives placing qualifying orders in your direct team.
You need 2 direct team members qualifying at Sales Leader Level.
Total sales of £3,920 between all of you.
You may earn commissions of up to 7% of your teams paid sales.
AVON Commission Structure: Executive Sales Leader
You must place a regular on-time order of £220+
You need at least 25 representatives placing qualifying orders in your direct team.
You need 4 direct team members qualifying at Sales Leader Level.
You need 1 direct team member qualifying at Advanced Sales Leader Level
Total sales of £10,580 between all of you.
You may earn commissions of up to 10% of your teams paid sales.
AVON Commission Structure: Senior Executive Sales Leader
You must place a regular on-time order of £220+
You need at least 25 representatives placing qualifying orders in your direct team.
You need 6 direct team members qualifying at Sales Leader Level.
You need 1 direct team member qualifying at Advanced Sales Leader Level
You need 1 direct team member qualifying at Executive Sales Leader Level
Total sales of £19,460 between all of you.
You may earn commissions of up to 12% of your teams paid sales.
What you're describing is simply a 'pass this along and move up the list.'
Schemes such as AVON rely on you having your own team, then encouraging them to find their own teams, then them encouraging their teams to find their own teams....
This woman was successful. She's the lucky one. There are many, many more simply chasing the dream.