He's the first person to reach 40m Twitter followers. I don't follow himself, but doubtless he has lots of sage words of wisdom for us all.
Now - don't get me wrong. In my youth, I was convinced that Mark Owen was God's gift to womankind and destined to be my husband. I get teenage crushes and celebrity idols.
But Justin? He's not attractive, or talented, or pleasant. He's rude. And arrogant.
I just don't get it.