There was someone in a purple bikini a couple of weeks ago on the front of two different magazines the same week. It was the same "before" picture.
One headline said she had lost 4 stone.
The other headline said she had lost 6 stone.
(I thought it looked like she had lost about 2 stone and TBH I thought she looked OK in the before picture anyway)
I think it might have been Josie Gibson Whoever the heck she is.
Basically, I think they say what they like.