To hate the 'that's why mum's go to Iceland' phrase

[BakerBinky]

Outdated bollocks

YANBU!

most of the food advertised is shite

Well yes, then we come to the 'food'...

Yep and I reckon Björk went there before she ever had kids anyway.

YANBU.

Nothing wrong with some of the food!!

It seems such a long way to go for some food.

Some of the food is fine but a lot of it is shite

Bakerbinky...where do you go for your food shop?

chocolat and coke is cheaper than tesco, actually lots of their stuff is cheaper than tesco.

i don't get the iceland hate myself, it's just a shop

YANBU. Outdated bollocks indeed.

But it's not the shop itself or the food, but the advert that is really annoying!

tuck in kids only £1 for 8 burgers

some of it is shite i said

I don't know any mums (pedant) that go to Iceland, or indeed any Iceland shops, where are they?

Tesco & sainsburys

I'm a Mum and I went to Icelands today. I also went to Sainsbury's and the 99p shop, because I like to shop around.
A lot of adverts irritate me. If I'm watching TV I pick the remote up as soon as the adverts come on and flick through the channels so I don't have to watch them.

OOH label-snob-shoppers!

Our local supermarkets all closed down for refurbs and Iceland was the only thing left open .... ok it doesnt have the variety but the FRESH (yes they do fresh) meat and veg was far better quality than Tesco.

For the brand-snobs .... Andrex and Heinz was always cut price.

Are dads not allowed to go to Iceland?

It's not the brand is the majoruty of their food, and adverts.

No dads aren't allowed!

Don't they do organic too??

What's wrong with the food then?

The brand is grim, the shop is grim, the slogan is grim. As for those Christmas adverts with Katona and Jason Donovan. Good grief.....amazing how one advert was the nail in the social coffin for any kind of buffet or any kind of "mini" foods.........

Oh and they invented the word "swellegant". Dear god........

It's processed frozen shit

It's not really about the produce... If the slogan was "Mums go to Harrods", it would make me just as furious.

As an aside, is it "Mum's gone to Iceland" or "Mums go to Iceland"?

I think we should be told.

Thats why mums go to iceland

I have it on good authority google that it's 'Mum's gone to Iceland'.