To think this is wrong and unnecessary

[fluffywhitekittens]

but probably a good marketing ploy by the company...

lingerie for 4 year olds

looks like fairly normal underwear to me but I don't like the way it's being modelled. Especially page 5

But if there was noone willing to (or let their daughter do it) and the media didn't publish it, they couldn't do it.

already a thread about it

certainly got itself a hell of a lot of (free!!!) publicity...

so yep, an exceptionally clever marketing ploy, because the clothes themselves are very ordinary and boring really..

hmm tricky - dont think the undies are too bad (although why would a 4 year old want a bra, but the girls in the ads arent 4 are they?) Think some of the shots are a bit wrong for such young girls - what were their parents thinking?