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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think this is wrong and unnecessary

6 replies

fluffywhitekittens · 17/08/2011 22:32

but probably a good marketing ploy by the company...

lingerie for 4 year olds

OP posts:
worraliberty · 17/08/2011 22:35

looks like fairly normal underwear to me but I don't like the way it's being modelled. Especially page 5 Sad

moonstorm · 17/08/2011 23:05

Sad Angry

moonstorm · 17/08/2011 23:06

But if there was noone willing to (or let their daughter do it) and the media didn't publish it, they couldn't do it.

festi · 17/08/2011 23:06

already a thread about it

squeakytoy · 17/08/2011 23:07

certainly got itself a hell of a lot of (free!!!) publicity...

so yep, an exceptionally clever marketing ploy, because the clothes themselves are very ordinary and boring really..

mummytotwoboys · 18/08/2011 01:59

hmm tricky - dont think the undies are too bad (although why would a 4 year old want a bra, but the girls in the ads arent 4 are they?) Think some of the shots are a bit wrong for such young girls - what were their parents thinking?

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