O.K so there is a place for charity adverts, to raise funds and what-not.
I have just seen an advert that has reduced me and my dp to tears. I already give to this charity (even when I reported to the charity that a cat had been run over and obviously needed putting down it was alive and screaming
they said that they didn't do that
)
Anyway my point is, what is the point of showing the absolute worst of what happens? because people will switch off, why not show the results of the donation? for example: this was buttons 6 months ago, and this is what has happened 6 months later?