Call me fuddy duddy if you like, but am I the only one who thinks that during prime time Children's TV at 9 am in the morning, an advert with Linda Bellingham saying "I'm knackered" isn't really appropriate.
Channel 5 says that "This particular advertisement has not been categorised as being unsuitable for the transmission time". Clearly we live in a society that wants to encourage (every 15 minutes actually) children from a very young age that 'knackered' is acceptable language do we? Not for my 22 month old! Grrrr!