Milan Kundera once wrote about how we live in a culture where we deny the presence of shit. We try to pass it off in various perfumed terms such as kitsch and chick flick for example. This is unhealthy and means a society can't evolve in a positive manner if it is populated by people who can't accept a turd for a turd.
Shamelessly nicked from somewhere else but I really think it says it all!