should cease the smugness?
I know we don't have to read them (before anyone says that!) but I doubt that many of them would be shouting out in RL the equivalent of "Look at me! Look! LOOK at ME! Isn't my life SO great I had to tell you!'
I think it's because in RL they have few friends as they spend their lives weaving organic lentils so the only audience they have for their smuggery is the internet