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Have you seen the new Motor Neurone Disease advert - it's very powerful

4 replies

cakeorwine · 18/10/2026 10:08

I was watching some US reaction videos to UK adverts and how powerful they are.

The Motor Neurone Disease Association has done another powerful one

It features Jaki Jackson, a singer and performer from Brighton who is living with motor neurone disease. At the start, you can see her performances in Oliver.
It shows how MND has gradually taken away the things she loves and abilities so many of us take for granted, including singing, speaking and swallowing.
Knowing it’s her own story makes it incredibly powerful. I found it heartbreaking — it brings home that behind every diagnosis is a person with a whole life, passions and relationships.

The UK can certainly do some very powerful adverts

NOT suitable for children

- YouTube

Enjoy the videos and music that you love, upload original content and share it all with friends, family and the world on YouTube.

https://youtu.be/ve8Ux3-fvbQ?si=p1zS6Xg1_iJL5pzA

OP posts:
Sparrowsandbudgies · 18/10/2026 10:51

I’m not sure why it’s not suitable for children - I think it’s good to have proper conversations about these things. It’s an amazing advert. (Admittedly haven’t clicked on either of your links so I’m just assuming you mean the Jaki Jackson advert). I have chronic rare autoimmune issues that could potentially kill me at any time and I think people really lack understanding and empathy when it comes to these sorts of issues - as per the many PIP bashing / disability threads.

cakeorwine · 18/10/2026 10:56

Sparrowsandbudgies · 18/10/2026 10:51

I’m not sure why it’s not suitable for children - I think it’s good to have proper conversations about these things. It’s an amazing advert. (Admittedly haven’t clicked on either of your links so I’m just assuming you mean the Jaki Jackson advert). I have chronic rare autoimmune issues that could potentially kill me at any time and I think people really lack understanding and empathy when it comes to these sorts of issues - as per the many PIP bashing / disability threads.

I was looking at the other link to the effective adverts

There are 10 in there. One of them features sexual assault

OP posts:
Sparrowsandbudgies · 18/10/2026 11:01

cakeorwine · 18/10/2026 10:56

I was looking at the other link to the effective adverts

There are 10 in there. One of them features sexual assault

Oh I see. Sorry.

cakeorwine · 18/10/2026 18:22

It's a really powerful advert. Americans who have seen the effective adverts in the second video are shocked by them especially the one Emma Thompson is in. It's for Human Trafficking Awareness

The one about "If Gaza was London" is also very powerful. It would work well in the USA if it was "If New York was Ukraine"

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