The purpose of the research is often not what is broadcast.
This I think would be an imaginary example that would sort of fit
So the development of aspirin came from willow bark.
Paper 1: Antidotal paper by research based Dr (MD), when I give willow patients willow bark their report headaches go away. Very small scale say 5 patients.
Purpose of paper is just to note that there is historical use of willow bark might be correct.
NEWS Report - Willow bark offers significant break through in the treatment of severe and reoccurring headaches currently responsible for £17 trillion in sick days in the UK.
Include interview with a reader who has debilitating headaches and how much their life is affected.
Paper 2: Biologist gives willow bark to brain cells linked with headaches (not a biologist no idea if such a thing exists) and it speeds up their recovery back to normal compared with a control group.
Purpose of paper is to verify the link between willow bark and headaches and to prompt other specialist in natural products to explore willow bark more thoroughly to work out what exactly is in willow bark that is the "active ingredient"
It would also validate that the model of "headaches" does what they think it should
NEWS Report: Break through study shows Willow Bark offers 500% decrease in headache duration, a promising cure in debilitating headaches afflicting 3 in 2 adults
Include reader who has been buying willow bark and how it has completely changed their life.
Paper 3: a natural products specialist identifies all of the different components and find that the salacin in willow bark is the key ingredient.
The purpose of the paper is to provide the structure and for medicinal biologist and chemists to pick it up in pharmaceutical development. How does it help headaches, what else is it doing in the body? Can it be improved on?
NEWS Report: Scientist identify key ingredient in Willow Bark that cures headaches. A record $1 Gazillion deal done with ABC Pharma to take on research. Include reader asking why aren't they prescribing this on the NHS, why is this breakthrough being withheld from patients.
More life changing stories.
Paper 4: salacin is converted in the body to compound B. This is then active again protein and this has been shown to do Y. Y is associated with these symptoms.
Proven efficacy, start of where could you take salicin to make it better than willow bar
NEWS Report: Compound B offers revolutionary change in the treatment of headaches.
Include reader experience of willow bark not working, why can't they have compound B
Paper 5: other activity of salacin - side effects that would be problematic.
NEWS Report: Willow Bark is dangerous Do NOT use.
Include reader stories where they had life changing side effects
Paper 6/Patent 1: Aspirin works in the same way as willow bark but not as harmful on the stomach.
NEWS Report: Promising Phase I/II/III trial in the treatment of headaches.
It takes on average 20-25 years to get from paper 1 to paper 6 and something being actually available for patients to be prescribed but if you only looked at the papers it would look like it should have been done years and years ago. At every step there is massive hyperbole. There is more we don't understand about our bodies than we do understand.