Exactly this. I think it's really annoying how all the seasons overlap and undertake one another now. (ie; hot cross buns in September, Creme eggs in December/January, Christmas cards and Selection boxes in July but no Halloween stuff til August.) It's batshit....
Re what @Forgottenmyphone said· Today 05:48
Is it just Britain? Or do other countries start their Christmas this early too?
I can't speak for all the other countries in the world when it comes to Christmas coming ridiculously early, but I do know this...
My friend's daughter spent 2 and a half years in L.A. California during 2023/2024/2025, and she said people there who had visited the UK in July and August and seen advent calendars, selection boxes, strips of tinsel, and tins of Christmas sweets (Roses/Quality Street etc) were baffled. Like, whaaaa? Dude, it's summer!
In L.A. they will typically start to drip in Christmas stock - decorations, and garlands, and small Christmas trees (up to 3-4ft high,) and tins of sweets, and Christmas cards and the like in mid September, but they will be on the back shelves. Halloween will be all over the store first in early September. As I say, the Christmas stock they have will be pushed to the back...
Around mid October, they will start getting a bit more Christmas stuff in, then pull Christmas further forward a bit, and then get lots more Christmas stuff in from early November, and then pull the Christmas stuff forward much more, and have the places looking proper 'Christmassy...' by mid November.
The people who have been over here from the states say it's so odd to see Christmas shoved in peoples faces from late July, and especially as it's not like we don't have summers here. We have had some cracking long hot summers this past few years - some may say TOO hot - even this weekend it's going to be 27C in some parts of the UK... So why are they shoving Christmas stock out from late July? (This is when I first saw the Christmas chocolates and advent calendars.)
In L.A. they still have deckchairs and beach balls and floats and swimming costumes and little canoes and rubber dinghies for the ocean for sale in July and August. No-one would be buying Christmas stuff then. No-one even has it on their radar until around late September/early October - The Fall! 🍂
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