What do you think to the John Lewis Xmas ad?

[AceKitten]

As a gen x, I do get it and I do think it’s very British
repressed emotions

just doesn’t feel very Christmassy to me tho…
and hate the message can find the words, just buy the right gift …

totally not the spirit of Xmas !
but it’s also a retailer flogging things not a government announcement

It's just about family and love surely?

It's the first one of theirs I have liked in years. I don't like the dad rooting around under the tree for prezzies, instead of them opening together as a family. But otherwise all good.

And the message that those times were great son but obviously you came along and changed all of that. Also, I get that teenagers can be moody but when mine see their Dad, it is not that unusual that they feel the need to have a prolonged stare that makes them look like they have seen a ghost but I don't get the impression we are as inhibited as the average family, if this represents the typical British family! I mean what kid can't hand a Christmas present to their parent and not be in the room when he opens it!

Don’t especially like it but it did make me well up when the boy turned back into a toddler running to give him a hug. But that’s just because I have a toddler and I hate the passing of time.

defo not very Christmassy though

Actually, I reacted in the same way as have recently being compiling a photo book and ended up watching videos of my DC as toddlers, the eldest is now 18 and those times will never return.

This is it - your toddler is still inside that young man for you . 😢

He’s not rooting around for presents. He’s tidying up. He finds a present amongst the wrapping mess, that has accidentally not been opened.