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Anyone seen the new Waitrose ad with Keira Knightly

60 replies

Moochuck · 12/11/2025 10:34

I think its a load of rubbish...

OP posts:
Floundering66 · 12/11/2025 15:27

It was ok, a bit cheesy for me! I like the music choice. I think Christmas adverts peaked around ten years ago and now they all try too hard to pull at your heart strings, so it was nice to see something a bit more light hearted!

ARoomSomewhere · 12/11/2025 15:56

KK makes my teeth itch. But it was fine. I prefer Christmas ads which are about wider community rather than just 'lurve stories' but at least it wasn't obviously just product placement / rampant consumerism like the JL one (although clearly Waitrose doesn't care about community but just wants you to do your shopping at their store & spend £!)

Thegrassroots26 · 12/11/2025 16:00

Thought it was rubbish! Bah humbug.

fretaway · 12/11/2025 16:06

Yay! Love Joe Wilkinson!
Need a bit of joy and this has it.

LadySable · 12/11/2025 16:12

It went on a bit

tinyspiny · 12/11/2025 16:13

It’s the best Christmas ad this year by far , but I really like Joe W so may be biased . I can’t stand the JL ad .

PastaAllaNorma · 12/11/2025 16:14

I felt the opposite to almost everyone! I enjoyed it, especially James and She's A Star, but in no universe would lovely Keira Knightly hook up with Joe Wilkinson, who always looks like he needs fumigating.

You just know that beard will be full of bits of dinner and he probably hasn't showered recently.

He and the creepy neighbour from Friday Night Dinner give me the same thing. I just can't see the appeal.

Blingismything · 12/11/2025 16:55

I love it

Newpudding · 12/11/2025 17:02

I'm so glad it's Joe Wilkinson and not Wicks. 😂

Wompet · 12/11/2025 17:11

Love Joe W, rest of it’s shite.

Dartmoorcheffy · 12/11/2025 17:15

I quite like it but it will soon get boring if its on too often

Borka · 12/11/2025 17:21

I like it, but I do agree about his beard!

OrlandointheWilderness · 12/11/2025 17:22

I've just watched it. Smiled all the way through and now feel Christmassy so it worked on me! KK is just gorgeous but JW def has charm.

NorWouldTilly · 12/11/2025 17:43

OMG - such a relief after the dark and sinister JL advert. Weirdly I enjoyed the parade of Waitrose products. Was it by any chance produced by the people who made Black Doves, what with everyone living in fairytale houses with Christmas decorations that would take a team a month to arrange?

Cute!

the80sweregreat · 12/11/2025 18:02

Oh, it’s lovely! I am a Joe fan ( he was ace on the traitors ) and has that dry sarcastic humour I like.
KK is as gorgeous as ever and it was clever how they made it about the food amongst the actual story ( which is the point I know , but it was a nice story)

LondonPapa · 12/11/2025 18:04

Moochuck · 12/11/2025 10:34

I think its a load of rubbish...

I think it’s cheese crackers. I loved it.

TroyTheTough · 12/11/2025 18:06

I would like to know where Keira's long tartan skirt is from. I'd assumed all the clothes would be JL but I can't see it.

Mixed feelings about Joe W. On the positive side, he's funny. On the negative side, his bumbling, don't-mind-me persona is exactly what my ex was like and it wears thin very quickly.

the80sweregreat · 12/11/2025 18:07

I do like the John Lewis ad too. It brings back memories of the 90s , which seemed happier times.

UnimatrixZeroOne · 12/11/2025 18:09

I don't find Joe adorable in any way whatsoever. So I thought the ad was ridiculous.

the80sweregreat · 12/11/2025 18:09

Joe is just funny. I know he always plays creepy people, but his good at it!

BlueEyedBogWitch · 12/11/2025 18:11

I fancied JW on The Cockfields.

There, I said it 🤷🏼‍♀️

MotherofPufflings · 12/11/2025 18:22

It's completely unbelievable (sort of the point) but I absolutely loved it!

JulianClarysDog · 12/11/2025 18:23

I think it’s absolutely gorgeous!

Way better than this year’s JL offering.

Ootofmymind · 12/11/2025 18:25

I posted earlier to say I loved it! John Lewis need to take a leaf out of Waitrose teams ideas people so that they can avoid the same shite next year that they’ve churned out this year!

TheCatsOnMyLapAndICantReachMyMugOfTea · 12/11/2025 18:26

Newpudding · 12/11/2025 17:02

I'm so glad it's Joe Wilkinson and not Wicks. 😂

If it was Wicks he'd be making her do 20 star jumps after every bite of cheese