"Click link in bio" - is it just me that doesn't get it?

[justenuffle]

I've never fully got to grips with Instagram. I get that it's not possible to post links on pictures, so people write "To find out more, click link in bio" instead, but the bio link invariably just goes to a website homepage where you have to hunt around for the info you want, if it's there at all. Is this everyone's experience or am I missing something? It seems very clunky.

I don’t get it either.

I also wonder why they don’t just change it to make it easier, rather than everybody having to do something that’s so clunky, as you say.

Like, it’s 2025, things online can be changed very quickly and easily. If people are using things differently to what was intended, change it, to make it easier / clearer.

Dont understand why they don’t.

I don't actually think some of these posters care. The main thing is to boost the algorithm and get traffic. No standards these days 😂 I actually deleted my Instagram account and have not really missed it.