EasyJet experts… when best to book flights for July 2026

[Sweetmelonff]

I’m an easyJet virgin
when best? As early as possible? Or wait until the post-summer “let’s book next year’s holiday” dies down? Not a package, just flights
TIA

On the day they are released is best, but that’s already been and gone. In my experience, for peak demand times ie school holidays, the price only ever increases so the earlier the better. They do sometimes have last minute price drops but that then means you’re relying on not having a particular destination in mind