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Why are magazines so expensive?

106 replies

HygerTyger · 04/07/2025 00:27

Magazines have become ridiculously expensive in the last couple of years. It seems quite counterintuitive as they sell so much advertising and if the magazines were cheaper then more people would buy them and therefore might buy the advertised products.

I loved the days when buying a magazine was a cheap little treat every fortnight or so. And often Grazia, Glamour etc would be sold for £1 as a 'special price', those sorts of offers you never see any more. Grazia is almost £4 now!

While I'm here, I would also like to take a moment to mourn great now-defunct magazines: Real (not Real people), Glamour, Eve, She, Bmagazine, Company, Look, Newwoman, More... there were so many I loved and enjoyed.

Anyone still buy magazines? Any old magazines you still remember fondly?

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JockTamsonsBairns · 10/07/2025 01:44

Wheech · 07/07/2025 23:23

Similar here though back when I realised that I'd still buy occasionally as a treat. At £2.50ish it was worth doing. Now I'm appalled at the price and even as a treat I'd rarely be tempted. BBC Good Food is still great but I often think I'd get a cookery book for the same price in the supermarket.

I feel very nostalgic thinking of the excitement when I'd sneak a read of my big cousin's Blue Jeans, Jackie or Patches, and get an insight into the world of kissing boys, dates and makeup techniques that lay ahead. Or More, Just 17 and Mizz for the teenage advice about contraception, STDs and kissing (there was always kissing) when i got to the stage myself. The magazines always felt just a tiny bit ahead of where I was actually at, which gave a great air of sophistication.

You've brought back a memory.

When I was a young child, I used to get Bunty delivered. Once I'd outgrown that, I asked my mum if I could get Blue Jeans instead.
Alas not! Mum went off on one, said I'd end up "pushing a pram up the High Street by the age of 16 if I read that smut". 😂

FreezeDriedStrawberries · 10/07/2025 02:01

zaxxon · 04/07/2025 06:27

Because so few people buy them any more. They can't charge the advertisers as much for ad space if they don't have a big audience, and they've lost loads of subscription revenue too.

People are just looking at low-quality content online instead, because it's free and easy to access.

Yes, I think I agree with this. People just aren't buying them like they used to, so much content easily available online.
I've always loved comics and magazines, ever since I bought Twinkle, the Dandy, Hi! and Just Seventeen 😁
Just spent going on for 6 quid the other day for a magazine, cough inducing but worth it as I still don't think you can beat a freshly printed book or magazine.

FreezeDriedStrawberries · 10/07/2025 02:02

JockTamsonsBairns · 10/07/2025 01:44

You've brought back a memory.

When I was a young child, I used to get Bunty delivered. Once I'd outgrown that, I asked my mum if I could get Blue Jeans instead.
Alas not! Mum went off on one, said I'd end up "pushing a pram up the High Street by the age of 16 if I read that smut". 😂

😂

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SouthernNights59 · 10/07/2025 02:27

CeeJay81 · 04/07/2025 14:51

People just browse the Internet these days. Its only the elderly that buy magazines, give it 10 years and theyll be barely any left . Same with the newspapers. What parent is paying £6.99 for a kids one too. Less and less are being told

It really isn't "only the elderly" who buy magazines. I buy a monthly mag. and women of all ages buy it. Maybe the more gossipy weekly ones will die out, but not all magazines are like that - and the local shops have plenty of both types for sale.

Nat6999 · 10/07/2025 04:22

I subscribe to readly, £12.99 Amazon month for as many magazines or newspapers as I want. I easily get my moneys worth every month.

Nat6999 · 10/07/2025 04:23

*Readly bloody predictive text

IDontHateRainbows · 10/07/2025 04:26

They're not. They're only expensive in the shops

Subscriptions can be found really reasonably for maybe £2 an issue.

hattie43 · 10/07/2025 05:33

I used to buy about 10 magazines a month , now I buy a couple depending on context . At nearly £6 each they are not worth it and I’m going more towards books .

ShimmyShimmer · 10/07/2025 07:37

I started on Bunty, then Mandy, Smash Hits, classmates' Just 17 and then Heat magazine. Vogue magazine in the hairdressers now is rather good, the other glossies meh.

Teen DD only just now getting one on the train...she liked Vogue but not Elle so far. Think it was Elle.

HygerTyger · 10/07/2025 16:28

@JockTamsonsBairns

Your mum sounds great 😄 😆 wonder what she'd have to say about Sabrina carpenter's concerts

On the magazines front, I have popped into Whsmith today especially to pick up the new summer Grazia beauty issue which comes out every six months or so and the winter one was great. I reckoned if I buy one in summer and one in winter that should itch the scratch. Plus this one had a cheery pink cover

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taxguru · 10/07/2025 16:32

IDontHateRainbows · 10/07/2025 04:26

They're not. They're only expensive in the shops

Subscriptions can be found really reasonably for maybe £2 an issue.

Yes indeed, "Paper" versions are expensive because of all the costs involved, i.e. printing, carriage, wholesalers and retailers margins, etc. That's why they can provide online subscriptions a lot cheaper, and cheaper still if you have a subscription covering lots of titles - they don't have to pay the printers, drivers, wholesalers nor retailers. In fact, they make more money out of subscriptions even though they're cheaper for the customer, because they don't have those costs to pay to get the magazine to the shop floor.

BogRollBOGOF · 10/07/2025 17:41

Something that's quenched the charm is shifting to cheap eco-friendly rough paper and reducing the size. It feels less of a little indulgence and is harder to read as the print is less sharp.

Plus the titles I like (hobby related) became more scarce in supermarkets.

I watch a lot more youtube now than a few years ago which covers the same ground.

zaxxon · 11/07/2025 07:23

What I wish people would realise is what good value the weekend newspapers are, compared to magazines.

Yes, the big ones are vastly more expensive than they used to be. How much is the FT now, more than a fiver I think? But you get so much - a good-quality general interest magazine, several features sections, plus a whole news section that often includes more in-depth articles. And then sport and travel and comment and puzzles and all the rest of it. There's not even that many ads (which is a problem in itself for the papers, but hey ho)

Littleredraincoat · 11/07/2025 07:40

My dog walking app has an offer for 3 months free Readly. It's loads of magazine titles online. I know you don't like online so much - but three months free may be worth a try? Even if you buy the odd physical one as a treat and use it to pad out the content? Fingers crossed and I'll post you the link

https://gb.readly.com/biscuit?utm_source=awin&utm_id=1063925_&utm_campaign=affiliate&sv1=affiliate&sv_campaign_id=1063925&awc=46045_1752215948_9517258f949e53c7671dc08378668ba2

Readly | All magazines - one magazine app subscription

Readly | All your favourite magazines with only one subscription for a fixed price of £12.99 a month. Try the unlimited magazine app for Free!

https://gb.readly.com/biscuit?awc=46045_1752215948_9517258f949e53c7671dc08378668ba2&sv1=affiliate&sv_campaign_id=1063925

ShimmyShimmer · 11/07/2025 07:55

Yes, I've just cancelled my newspaper subscription after decades but might just buy at weekends.

Haveyoubrushedyourteeth · 11/07/2025 07:56

PassingStranger · 04/07/2025 15:26

There must be loads of unsold magazines, what a waste, what happens to them.

DH has a company that deals with wood/paper recycling. The amount of magazines they receive is insane, not old copies either ones that are still available to buy so August editions will be there now. Hes always said to his employees that they can help themselves, he'd rather they got some use. Im a teacher and use the children's ones as prizes for star of the week.

Bjorkdidit · 11/07/2025 07:57

zaxxon · 11/07/2025 07:23

What I wish people would realise is what good value the weekend newspapers are, compared to magazines.

Yes, the big ones are vastly more expensive than they used to be. How much is the FT now, more than a fiver I think? But you get so much - a good-quality general interest magazine, several features sections, plus a whole news section that often includes more in-depth articles. And then sport and travel and comment and puzzles and all the rest of it. There's not even that many ads (which is a problem in itself for the papers, but hey ho)

I agree. I used to get the Saturday Times because I liked the magazine, food and travel supplements but it increased in cost and there was too much to get through in the week. I've now switched to the iWeekend, which is only £1.80 and has a similar range of features.

ShimmyShimmer · 11/07/2025 08:06

Oh I thought i newspaper had gone online only?

Magnir · 11/07/2025 08:14

I use PressReader and BorrowBox, both free through the library, lots of magazines there.

evtheria · 11/07/2025 13:24

I really like the i newspaper! Only buy the weekend one now, but I remember buying the first ever issue at 20p 🥲 perfect length to read on my work break. They even threw a readers’ party back then! The weekend one is great value, as pp have mentioned - I’m so happy (though my wallet begs to differ…) that they nearly always have a books feature now.

The Readly app is also very good value, if you normally buy magazines each month, especially as you can access so many titles from abroad. I personally just use the free trials, which they are generous with, as I’m not too bothered about missing issues.

Magazines I am happy to spend money on, as an occasional treat: Simple Things, The Internationalist, Grazia, Apartamento, The New Scientist, The New Yorker, and House & Garden.

I definitely feel guilt at not being able to support print more, when I see titles closing down, but as their costs are rising so are mine, obviously. Wistfully recalling my stacks of Dazed & Confused back in my 20s, when I was on minimum wage…

HygerTyger · 11/07/2025 17:56

ShimmyShimmer · 10/07/2025 00:02

Vogue was £2 this month for us, must be difficult times.

They've always had offers on Vogue prices, and I thought it was seen as a sign that things are going well. That was always the case in the past, very frequent offers of £1 for Grazia magazines etc. When magazines could afford to practically give their copies away

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JenniferBooth · 11/07/2025 18:21

HygerTyger · 11/07/2025 17:56

They've always had offers on Vogue prices, and I thought it was seen as a sign that things are going well. That was always the case in the past, very frequent offers of £1 for Grazia magazines etc. When magazines could afford to practically give their copies away

We used to get free copies of Grazia and Heat at the gym i went to

Petsandhorses · 11/07/2025 18:24

You can get free magazines subscriptions from your library. I use press reader through my library card and can read as many as I want

zaxxon · 12/07/2025 08:47

HygerTyger · 11/07/2025 17:56

They've always had offers on Vogue prices, and I thought it was seen as a sign that things are going well. That was always the case in the past, very frequent offers of £1 for Grazia magazines etc. When magazines could afford to practically give their copies away

I miss the free mascaras and stuff you used to get with the fashion magazines! It was so fun trying them out.

HygerTyger · 12/07/2025 19:05

zaxxon · 12/07/2025 08:47

I miss the free mascaras and stuff you used to get with the fashion magazines! It was so fun trying them out.

And the bags! I had so many of them, beach bags, clutch bags, bamboo handle bags. they were great.

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