This year Sweaty Betty have a marketing slogan "wear the damn shorts".
I've very literally embraced it. Despite not having my legs out in public since 2014, I've just bought myself some sport shorts because its too hot and why not. I wore them to the shop today and no-one died of horror. So, tomorrow I'll be wearing the damn shorts to the gym.
Any marketing or brand slogans that have resonated with you? Or you live by?