Why are all my Shein advert models 'backwards'?

[Ploughdough]

I get adverts for Shein on social media all the time, but I'm always noticing that the photos seem to have been altered somehow ... Like their top half is facing one way and their bottom half faces the other? It's difficult to explain, and I'm certainly not meaning to be rude about any of the models, but surely these pictures have been changed in some way. But why?!

Probably someone being paid peanuts to manage the AI images having a bit of fun or revenge.

Do you mean their crotch area looks like their bum? I know a few women with this body shape, so I would believe these photos to be 'anatomically correct'. To me it just looks like they have big glutes and quads. I just think the clothes they are wearing are just not particularly flattering

No I think OP is right! The bottom half is facing towards the front!
Moat peculiar.
Presumably to cater for the present day trend of bums and breasts being the supposed focus of attention.

I think it's to catch people's eye so they click on it

The first picture isnt one way and then another, that is her front, but the second picture with the grey trousers is very obviously a backside.

Odd

I don't think the first one is correct, because under the crotch / bum, the knees bend inwards as well. Maybe it is just for click bait and to focus on the boobs / bum, but it's an odd way to advertise!

Second photo just looks like someone with a lot of loose skin on their legs

Weird. I've been getting these pop up on Facebook. I wondered what the heck was going on, didn't click.