Percy Pig Ice Cream Parlour scandal.

[Florenz]

Percy Pig ice cream renamed after 'polite' M&S request - BBC News

An ice cream parlour in Hertfordshire has been rapped by M&S. Apparently they are allowed to use the "swine-faced treat" in their ice creams but cannot use the Percy Pig name.

Well, considering M&S actually sell Percy Pig ice cream (or did last year, anyway), I’m not all that surprised.

Of course they can't used, it's a registered traded mark.

What's your point. M&S wrote a polite letter (and sent some sweets) and the ice cream parlour agreed to stop using the name and got loads of free publicity. Biggest non-story ever.

So many typos!

• Can't use it
• Registered trade mark

And they are re-branding it as Notorious P.I.G.!

This is working out beautifully for the gelato place ..nice free bit of publicity here!!

Indeed!

Great way of the ice cream parlour getting some PR!

Very clever!

They probably reported themselves to M&S 🐷

Fabio seems like a genuinely nice bloke as well.

I think this is a publicity stunt by the ice cream parlour. They must know that M&S wouldn't like it!

Don't think their other favoured name 'Hog n Daz' would have gone down well either.

I loved the use of the term "swine-faced treat" to describe Percy Pig.