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Percy Pig Ice Cream Parlour scandal.

13 replies

Florenz · 15/05/2023 19:08

Percy Pig ice cream renamed after 'polite' M&S request - BBC News

An ice cream parlour in Hertfordshire has been rapped by M&S. Apparently they are allowed to use the "swine-faced treat" in their ice creams but cannot use the Percy Pig name.

Percy Pig flavoured ice cream

Percy Pig ice cream renamed after 'polite' M&S request

Fabio Vincenti is now considering alternative names for his pig-based treat.

https://www.bbc.co.uk/news/uk-england-beds-bucks-herts-65571276

OP posts:
ElfDragon · 15/05/2023 19:10

Well, considering M&S actually sell Percy Pig ice cream (or did last year, anyway), I’m not all that surprised.

TheWayOfTheWorld · 15/05/2023 19:10

Of course they can't used, it's a registered traded mark.

BitOutOfPractice · 15/05/2023 19:11

What's your point. M&S wrote a polite letter (and sent some sweets) and the ice cream parlour agreed to stop using the name and got loads of free publicity. Biggest non-story ever.

TheWayOfTheWorld · 15/05/2023 19:11

So many typos!

  • Can't use it
  • Registered trade mark
TrundleToes · 15/05/2023 19:12

BitOutOfPractice · 15/05/2023 19:11

What's your point. M&S wrote a polite letter (and sent some sweets) and the ice cream parlour agreed to stop using the name and got loads of free publicity. Biggest non-story ever.

And they are re-branding it as Notorious P.I.G.!

00100001 · 15/05/2023 19:13

This is working out beautifully for the gelato place ..nice free bit of publicity here!!

00100001 · 15/05/2023 19:14

BitOutOfPractice · 15/05/2023 19:11

What's your point. M&S wrote a polite letter (and sent some sweets) and the ice cream parlour agreed to stop using the name and got loads of free publicity. Biggest non-story ever.

Indeed!

Sirzy · 15/05/2023 19:14

Great way of the ice cream parlour getting some PR!

MrsDoylesDoily · 15/05/2023 19:16

Very clever!

They probably reported themselves to M&S 🐷

TrundleToes · 15/05/2023 19:16

Fabio seems like a genuinely nice bloke as well.

Toddlerteaplease · 15/05/2023 19:19

I think this is a publicity stunt by the ice cream parlour. They must know that M&S wouldn't like it!

Toddlerteaplease · 15/05/2023 19:21

Don't think their other favoured name 'Hog n Daz' would have gone down well either.

Florenz · 15/05/2023 19:24

I loved the use of the term "swine-faced treat" to describe Percy Pig.

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