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What happened to the Cereal, Soup and Washing up liquid adverts on TV?

7 replies

itsnicetbkind · 09/02/2023 19:22

Where did all the nice ads for chocolate, readybrek and spam go? All I see now is ads for Equity Release, insurance and santitary towels?

OP posts:
GabrielleChanel · 09/02/2023 19:29

What channel
Are you watching ?

ACynicalDad · 09/02/2023 19:30

Maybe you are no longer the target market and you're looking at old people's channels. Or they now advertise through new media and can target people better, maybe you aren't the target.

itsnicetbkind · 09/02/2023 19:34

ACynicalDad · 09/02/2023 19:30

Maybe you are no longer the target market and you're looking at old people's channels. Or they now advertise through new media and can target people better, maybe you aren't the target.

I dont know what and Old persons channel is. I watch sky lots of channels.

OP posts:
FunnyItWorkedLastTime · 09/02/2023 19:35

All broadcast TV channels are now old people's channels, with the possible exception of when they're showing Love Island.

GoodVibesHere · 09/02/2023 19:38

I sometimes wonder this! 'Everyday' products don't seem to be advertised so much anymore. I remember when a whole ad break would be butter/spread, biscuits, crisps etc. You do still see beauty products, perfume shampoo and so on.

Maybe they can't afford to pay for an ad slot? Or maybe they don't need to/it's not worth the money.

MikiSu · 09/02/2023 19:39

FunnyItWorkedLastTime · 09/02/2023 19:35

All broadcast TV channels are now old people's channels, with the possible exception of when they're showing Love Island.

Yep the younger generations just stream- I can't remember the last time I sat through adverts!

00100001 · 09/02/2023 19:41

itsnicetbkind · 09/02/2023 19:34

I dont know what and Old persons channel is. I watch sky lots of channels.

Sky do targeted advertising

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