Firstly, yes I know first world problems etc...Don't get me wrong I know they weren't ever the cheap option but they've price matched tesco on branded stuff for quite a while.
Today though, Heinz soup was £1.40 now £1.70. Old paso chilli mix up 20p same for Colgate toothpaste and warburtons crumpets. Lots of things seem to have gone up by 20% or more just in the past week! Slightly perplexed as to why they've waited until now to hike pretty much everything?! Back to tesco for us I think!