Boden clothing . Im either too old or too short or both ! Not liking much at all these days

[Lilyann60]

I used to love Boden but……I received another mailing through the post just now.
flicked through it and had to laugh at the last page where the model looks like she’s been rummaging through the dressing up box at playgroup.
The latest Boden fashions are just not suiting me at all. Time to unsubscribe sadly

Anyone else feel the same ?

I’m mid 40’s and petite and there’s plenty I’d wear from that range. I am size 10-12 though so that probably helps. There’s also some of the lower cut tops and dresses that I know would be too low on my 5’1 frame, even from the petite range.

I must say i'm a 20 year boden veteran but this year I bought.... 2 items and sent 1 back. I used to spend £200 a month on work stuff. Now it looks like forever 21 meets rag week and I can't work out why they have done it. Their core market is 30=60 year olds with kids and money. See below for what I want to buy from Boden, but can't any more.

Not sure who is designing for Boden now but I wouldn't mop the front step wearing any of it! And very pricey. Who can afford a cashmere jumper for £240?