@RoseAndRose , no bad thing, if it encourages people to buy cheaper British butter instead.
On another thread, someone’s referred to Lurpak as a ‘luxury’ brand - WTF?
It’s just ordinary butter - albeit often advertised very heavily as something special, so presumably the ads do work.
‘Luxury’ brands of butter IMO are the fancier French or niche West Country ones with salt crystals, etc.