One for the pedants… Joules t-shirt

[ChiefPearlClutcher]

I’m not a native English speaker but… this is wrong, right? Or can it be right? I thought apostrophes were just for possession or omission, and I can’t imagine Joules making a mistake, so what am I missing?

Bees are plural, so no apostrophe. Does no one proof read any more?

OMG 😳

Should have said- you’re right, they’re wrong.

Its bees you're right

They love a bloody bee down at joules

No that’s wrong, it should be:

Plant The’se 4 the Bee’s

You're not missing anything!

I don’t think you’re missing anything. It’s a mistake, which as you say is surprising given that they position themselves as a good quality brand!

But it made it to the website!
Didn’t anybody ask or check?
So many questions

The only way it could possibly work would be if the sentence finished on the back of the T-shirt. Which presumably it doesn’t.

Whenever a company makes an obvious mistake like that it makes me wonder what else they’re failing to check up on.

So obvious, how could it have got through without someone noticing? 😕

Oh dear!

Shocking. Indicator of how shitty Joules quality is these days.

Sorry, Joules'. 😂

For the bee’s what?

Knees?

Oh dear

Well, it’ll be in the sale now with that mistake, grab yourself a bargain tomorrow!

I just couldn't wear a t-shirt with that mistake on.

Petty? Yes.

But I just saw the word "pedants" in the thread title and knew I would be among my people here.

It gets worse - a common response to questions on the website is 'Thanks' for getting in touch.'

Misplaced apostrophes abound!