Negative social media algorithms in pregnancy

[37anddone]

TW as there is discussion of loss below.

Since being pregnant I have (unsurprisingly) been looking at more content relating to pregnancy.

And presumably staying on content relating to pregnancy longer than previously - alerting social media algorithms to send me more content about pregnancy etc.

Across all social channels though, this has translated into huge volumes of content about pregnancy loss / stillbirth / loss of very young children.

I always skip immediately past these. I don’t want to see them - yet they keep on coming. Not what you need to be seeing while pregnant.

Has anyone else had this issue? I’m at the point of having to stop using social media to avoid it!

I had this! I deleted sm for a few reasons but this was one of them. It made me cry every time

@ohCARP I’m surprised the social media companies have their algorithm set up to do this.

The more I ignore, the more I seem to get.

I think it just sees "baby" and "high post engagement" then shows similar. It's bloody awful though.

I think there are settings somewhere on Facebook and Instagram where it tells you what subjects it’s targeting at you, and you can opt out of some of them.

I just got loads of breast pump and pelvic floor
trainer ads when I was pregnant. And a lot of sexy lingerie ads.. definitely barking up the wrong tree there.

And on the individual ads you can click don’t show this again and it will ask you why.

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