It's a shadow of its former self. It used to be a classy place to go for top quality books, especially of the Christmas present or school award variety. Also, posh stationery.
Now it's just cluttered with cheap toys and discounted Cadburys. (Are they still doing that hard sell at the till?). Customers skim the surface of the shop for ten- a scratch card but none penetrate the dark inners of the store.
How is it surviving? It's ripe for a Sold Its Soul To The Devil conspiracy theory.