It drives me crazy. 'UK's most awarded' mattress. What is that meant to mean?
I mean, I know that it implies that is has been awarded good things, but for all I know it could have won a dozen awards for being the worst mattress on the market...Or maybe there is only one award for UK mattresses, so by definition if it wins that one, it's the most awarded mattress. Or maybe it has actually been awarded to lots of people, so that is how it qualifies.
Of all the ridiculous claims made in ads, I think this is the one that irritates me the most.