The Daily Mail does this thing where the 'before' photos are poorly lit, subjects looking miserable and with no make up.
'After' pics brightly lit, smiles on faces, lots of make up.
Second pic of Ms Jones, she is wearing more make up than Boy George, frankly they trowelled it on so thick that could be me under there.
Making the article pointless because all it shows you is that if you smile with the light on and you wear make up, you look better than if you look morose in the dark with a shiny face.