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11 best sex toys from Ann Summers to heat things up this winter

Whether you’re looking for something to surprise your partner with or a nice new (non-chatty) companion to make your ‘me-time’ more memorable, we’ve found just the thing.

By Mumsnet HQ | Last updated Feb 15, 2022

couple laughing in bed

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From discreet sex toys for beginners just dipping their toes into the water, to the newest, whizziest (and buzziest) models for women wanting to experiment a bit more, we’ve rounded up the best sex toys to buy right now, recommended by Mumsnetters who’ve been there, done that and got the orgasm, all courtesy of Ann Summers and The Pleasure Positivity Project.

1. Best overall sex toy: Swivelling Rampant Rabbit

swivelling rampant rabbit

Price: £42 | Buy now from Ann Summers

Mumsnetters say: “The rabbit is a bestseller for a reason!”

One of Ann Summers’ top-selling products, this is a bit of a double whammy. It blends clitoral and G-spot stimulation with a tip on the dildo that swivels around inside you, massaging the G-spot, as well as the classic rabbit ears, which vibrate around the clitoris. 

The silicone shaft has a 4.5-inch insert and there are three rotational settings to play with. It’s also completely waterproof, so it can be used in the bath or shower.

Key specs

  • Type: Vibrator
  • Waterproof: Yes
  • Material: Silicone
  • Battery type: 4 x AAA batteries (not included)
  • Vibration modes: 10
  • Size: 4.5” insertable length; 1.5” diameter

2. Best remote control sex toy: Fusion Rechargeable Remote Control Egg

Fusion remote control egg

Price: £42 |  Buy now from Ann Summers 

Great for couples to enjoy together, the Fusion Remote Control Egg is a neat little gadget that you simply insert and use either with or without the remote control to provide stimulation when your partner isn’t there in person. 

Lots of fun to experiment with when you have the house to yourselves (hello, homeworkers!), but can be enjoyed alone as a simple bullet too. The egg has three speeds and seven different vibration patterns for you to experiment with and is also completely waterproof so you can enjoy some me time in the bath or shower - or perhaps even encourage your partner to ‘give you a buzz’ from the kitchen for a pleasant surprise. 

Key specs

  • Type:  vibrating egg
  • Waterproof: Yes
  • Material: Silicone
  • Battery type: rechargeable - buy Ann Summers’ 16mm charging cable
  • Vibration modes: 7 patterns, 3 speeds 
  • Size: 2.75” insertable length; 1.25” diameter

3. Best sex toy gift set: Decadence Gift Set

decadence gift set

Price: £40 (was £50) | Buy now from Ann Summers

A beautiful gift to give or receive, the Decadence gift set includes a clear Silicone Wand with sparkling diamantes - because what occasion isn't improved by a bit of glamour? The wand has 10 different vibration settings for you to experiment with and can be used anywhere on the body. 

The set also includes a bottle of water-based lube and a sleek metal plug with a tapered tip for anal play. We like the pared-back, tasteful look of this set and think it’s a great choice for a gift.

Key specs

  • Type: Vibrator and plug
  • Waterproof: Not listed
  • Material: Soft silicone vibrator
  • Battery type: rechargeable - cable included
  • Vibration modes: 10 
  • Size: Not listed

4. Best value couple's starter kit: Couple's Toy Starter Set

couple's toy starter set

Price: £35 | Buy now from Ann Summers 

If you’re just starting out on your sex toys journey or perhaps have a new partner and want to experiment together, a starter kit like this gives you a few different things to try out. 

This six-piece set includes a five-inch multi-speed vibrator and single-speed mini bullet, plus a textured sleeve to put over the vibrator for a different feel. There are also graduated anal beads with a finger loop for control and two different styles of cock ring. 

Key specs

  • Type: various
  • Waterproof: Not listed - check instructions
  • Material: Bodysafe PVC, ABS and TPE
  • Battery type: Suitable batteries included
  • Vibration modes: Multi modes on vibrator
  • Size: various (6 pieces)

5. Best wand vibrator: Pink Mini Wand Massager

pink mini wand massager

Price: £20 | Buy now from Ann Summers

Mumsnetters say: “A mini wand would be my top recommendation. Outstanding clitoral stimulation.”

This is another toy that’s great for beginners, with a single easy-to-push button on the base and five settings to experiment with, which doesn’t feel like too much to handle. It’s beautifully petite so is easy to hide away in a drawer and is ideal for taking away with you too.

The rounded head is designed to send vibrations straight to where it matters when used on the clitoris. It’s also waterproof so it can be used in the shower or during a relaxing soak in the bath. 

Key specs

  • Type: Wand
  • Waterproof: Yes
  • Material: Smooth silicone
  • Battery type: 1 x AA battery (1 included)
  • Vibration modes: 5 settings
  • Size: Not listed

6. Best sex toy for clitoral stimulation: Whisper Clit Stim Vibrator

whisper clit stim vibrator

Price: £48 | Buy now from Ann Summers

Mumsnetters say: “I have a Whisper (quite quiet, certainly quieter than my toothbrush) and am quite happy with it!”

If you like the strong, silent type, the Whisper might be for you. This shaped, silicone bullet has rabbit ears for intense clitoral stimulation and the rounded edges have a rippling vibration that can be tailored with the 11 different settings.

Strong though the vibrations are, they’re designed to be no louder than a whisper so you don’t need to worry about how thin the walls are. The Whisper also comes in a discreet storage bag so it doesn’t announce its presence visibly either. 

Key specs

  • Type: Shaped bullet
  • Waterproof: Yes
  • Material: Body-safe silicone
  • Battery type: USB rechargeable (cable included)
  • Vibration modes: 11 vibrating patterns (5 different intensities)
  • Size: 9.3cm; 5.8cm diameter

7. Best sex toy for sexual wellbeing: My Viv Lipstick Vibrator

My Viv lipstick vibrator

Price: £10 | Buy now from Ann Summers

Mumsnetters say: “You might find a pebble useful to start off with. Or a cheaper lipstick-like thing.”

Discreet is the watchword of the My Viv Lipstick Vibrator. Its low-key looks and lipstick size and shape mean it would go completely unnoticed dropped into your makeup bag. It’s also waterproof in the bath and shower so is the perfect companion for a weekend away, whether you’re on a romantic break or flying solo.

The tapered shape at the ‘lipstick’ end is designed to give targeted stimulation to the clitoris and it also has 10 vibration settings, which feels very generous for something this small, all of which are easy to use and scroll through in use.

If you’re just starting out on your ‘self-love’ journey, this is a great place to start, with a very manageable size and at an affordable price. If you like what you find, you can upgrade to something bigger or fancier later on. But it’s also great just as a travel option if you like to take your buzzy bezzie with you when you’re away. What’s more, 10% of profits made from this vibrator go to Breast Cancer Now

Key specs

  • Type: Bullet vibrator
  • Waterproof: Yes
  • Material: Firm ABS polymer
  • Battery type: 1 AAA battery needed (1 included)
  • Vibration modes: 10
  • Size: Not listed. Fits into palm of hand

8. Best solo play gift set: Self Love Gift Set

self love gift set

Price: £40 | Buy now from Ann Summers

Of course, there’s no reason why couples should have all the fun. This Ann Summers Self Love Gift Set celebrates single women with its calming candle and eye mask to set the scene and, most importantly, a Self Love Vibrator and positive vibes masturbation guide, just in case you need a little inspiration. 

The vibrator features 10 settings to play with that move from a deep, gentle rumble to a more powerful buzz via a push-button control. It can be used both for clitoral and internal stimulation and has a tapered end to help you target all the right spots. 

All much more fun than wondering if anyone’s going to send you a card this year and guaranteed to put a bigger smile on your face. 

Key specs

  • Type: Vibrator and accessories
  • Waterproof: Yes
  • Material: Soft silicone vibrator
  • Battery type: rechargeable - 2 x AA batteries included
  • Vibration modes: 10 
  • Size: Not listed

9. Best sex toy for hitting the G-spot: Moregasm+ Petite G-Spot Vibrator

Moregasm+ vibrator

Price: £48 | Buy now from Ann Summers

Mumsnetters say: “If you go into your local Ann Summers with a budget and a rough idea of what sort of thing you'd like to try, the staff will be able to help you. Bigger isn't always better. Most of the newer, more pricey rabbits, for example, are slimmer than the older versions, but the vibrations are better and they tend to have a little bend to target the G-spot so they don't have to be big.” 

For an intense, no-messing-about experience, the Moregasm+ does exactly what it says on the tin. The soft ergonomic silicone shaft is gently bent to mould to your body and send its vibrations straight to your G-spot.

It has three different patterns and speeds to experiment with, that you can scroll through quickly and easily. Climax Technology is designed to send vibrations deeper for stronger orgasms. It’s also waterproof so can be used in the bath or shower, as well as with a generous squirt of lube on dry land, and is USB rechargeable to prevent any emergency run-out-of-battery moments. 

Key specs

  • Type: Vibrator
  • Waterproof: Yes
  • Material: Soft contour silicone
  • Battery type: Rechargeable (16mm USB cable included)
  • Vibration modes: 6
  • Size: 4.5” insertable length; 1.5” diameter

10. Best luxury couple's starter kit: Couple’s Mega Toy Set

couple's mega toy set

Price: £75 | Buy now from Ann Summers

Mumsnetters say: “If clitoral stimulation is what makes your knees weak, then look for a wand. If it’s penetration, then a dildo/vibrator. If both, then a rabbit.”

This 12-piece gift set has been created with couple pleasure in mind. It includes the popular Rabbit Vibrator as well as a Classic Vibrator, a Mini Bullet and Ticket Rocket for precise pleasure, a Wired Egg, Anal Plug, Anal Beads, a choice of cock rings, and three sleeves.

The vibrator has five different speed and vibration settings to make sure it hits exactly the right note and keeps you there as long as you can stand, and comes with a textured sleeve for added stimulation. The whole set looks sleek in white and is packaged neatly in a box.

The multiple combination options means this is a really fun set for couples looking to make their evening a lot more exciting than just a night with a takeaway and Netflix. 

Key specs

  • Type: Vibrator, bullet, egg and rocket among others
  • Waterproof: Yes
  • Material: Body-safe ABS, TPE & PVC
  • Battery type: Batteries included
  • Vibration modes: 5 speeds and 5 vibration patterns on the Rabbit Vibrator
  • Size: Not listed

11. Best remote control cock ring: Fusion Remote Cock Ring

fusion cock ring

Price: £42 | Buy now from Ann Summers 

Mumsnetters say: “Great fun if you can get the position right. Either missionary (or a variant thereof) or you on top cowgirl style. Anything where you can get the vibrating part on your clitoris. Plus it can also make him vibrate a little inside you which apparently is very nice.”

This soft silicone cock ring has a removable bullet section for you both to play and experiment with during foreplay, and it can be placed inside the ring to use during penetrative sex, too. 

Rings are said to keep men harder for longer, but this one includes vibrations to stimulate the clitoris, as well. The remote control element adds a bit of additional fun to the thing, too. 

The set is very discreet and would easily tuck away in a bedside drawer or fit in your sponge bag for a weekend away. 

Key specs

  • Type: Cock ring
  • Waterproof: No
  • Material: soft silicone
  • Battery type: USB charging cable included
  • Vibration modes: 7 patterns and 3 speeds
  • Size: Not listed but all three parts fit in the palm of your hand
  • Size: Not listed

How to choose the best sex toy

Peruse the more interesting corners of the internet for just a few moments and you’ll see that when it comes to sex toys, there really is something for every occasion and proclivity.

From the very best vibrators to the most wonderful wands, and everything in between, here’s how to choose the right sex toy for you and what to consider before you buy.

How will you use it?

Alone? With a partner? Both? Is it for your pleasure or your partner’s? Consider what you typically enjoy in the bedroom and then go from there.

What’s it for?

Well, yes, OBVIOUSLY that. But are you looking to spice up your sex life a bit, or something just for a bit of a stressbuster? The reviews and product information will give you ideas about how each toy is used.

What type of toy interests you?

Consider whether you want a bullet (mostly for clitoral stimulation), a dildo (used for actual penetration), something that vibrates like a wand or something more inanimate. Then there are jiggle balls that you wear inside, remote control couples toys that can be stopped and started by your partner from another room, smaller toys such as cock rings, bullets and eggs, toys for anal play, various lubes that have different effects and also toys designed for men.

Have a look at various products to see what’s out there and read reviews, which often tell you more about how they can be used, and see what floats your boat.

What does it for you?

Do you want something that is just for clitoral stimulation or a toy you put inside you like a dildo? And what are preferences in general during sex? Some toys get you there fast (and hard!) while others are a more slow-and-steady-wins-the-race type of thing.

Is volume a factor?

Nothing wrong with saying (or screaming) when you enjoy something, but if you have kids in the house or paper thin walls and less-than-understanding neighbours, it’s worth looking for toys that are advertised as ‘quiet’. Or start saving for a sound-proofed sex dungeon. 

Does size matter?

Well, it might. Although some women, particularly if new to sex toys, actually prefer something manageable. An eight-inch flashing plastic penis might seem very erotic in the shop, but if you’re using it alone and you find you need two hands on the thing at all times, suddenly the whole event can feel like a chore.

Starting out with a smaller bullet or wand might be an idea. Once you’re feeling more confident, think about what sort of size might suit, or work your way up to the eight-inch flashing plastic penis slowly. 

What about power and speed?

Try and put all thoughts of DIY tools out of your mind; that’s a totally different kind of speed and power required. Vibrating sex toys can have several speeds, which allows you to experiment with the effect you want and turn it up or down according to how you feel. Some also have different types of vibrate to switch between, such as a pulse and a faster buzz, which you might like, but some women can find distracting. 

Think about what sort of effect you might like - some vibrators have a light buzz, while others have more of a 'rumble’ which isn’t necessarily more powerful but somehow has a lower, deeper effect. What you prefer is a matter of personal choice, but there’s something for everyone. 

Finally, don’t forget to check the power source for your chosen toy and make sure you have the right batteries in if necessary. Many are also USB rechargeable. There’s nothing quite so irritating your rabbit being let down by the Duracell Bunny. 

What do you want it to look like?

There are some fairly (how can we put this?) ‘lifelike’ sex toys on the market. Some people love them while others find them a massive turn-off. If you prefer something a little more discreet, there are plenty that could easily be mistaken for a massage tool or a lipstick… or at least don’t just look like a giant, veiny, purple penis. Though if that’s your thing, that’s fine too.

What’s your budget?

You don’t want to spend too much if it’s your first sex toy, but you definitely get what you pay for. If you’re happy to spend between £20 and £50, there’s plenty of choice and good products out there to choose from, but you can obviously spend a lot more if you want to.

What materials are best for sex toys?

It really depends on what the toy aims to do. As long as you’re buying from a reputable supplier, you should be fine. Most sex toys are made of various safe plastics but they vary in texture a lot. Some are a hard plastic, while others have a soft jelly feel or just a bit of squish. Don’t be put off by glass dildos - they’re not going to smash. They’re made of really tough, unbreakable glass and the bonus is they’re one of the easiest materials to clean. 

Do vibrators need to be waterproof?

Most are, though it’s not essential. However, if you want to use one in the bath or shower, obviously it will have to be fully waterproof.

What is the best sex toy for women?

There was some (ahem) stiff competition, but taking into account all the rave reviews, we think the best sex toy overall is the Swivelling Rampant Rabbit. It’s really easy to use and it gets great results from Mumsnetters and reviewers.

How to store sex toys

There's certainly no shame in having sex toys, however, they're probably not something you want your children or even house guests stumbling over. While a bedside drawer might suffice as a temporary fix, storing toys effectively is also a matter of good hygiene.

If you're just starting out, a simple cosmetic bag designed to protect gadgets can do the trick. And before you put them away, don't forget to clean your toy after use. For peace of mind, there are specific sex toy cleaners, such as the Buzz Fresh Toy Cleaner from Ann Summers.

How we chose our recommendations

As always, we were looking for happy customers, so we trawled the Mumsnet forums for sex toys from Ann Summers that had put a smile on Mumsnetters’ faces. We consulted with Ann Summers on latest models and bestsellers too and pooled all this information to come up with a shortlist that we think offers something for everyone.

About The Pleasure Positivity Project

In 1970, Jacqueline Gold started a revolution when she introduced the UK to the iconic Ann Summers. Overnight, women finally had a safe space to talk about sex, feeling unashamed to express themselves.

Fast forward 50 years and it’s time for the next phase of the revolution. For women to talk proudly – and this time out in the open – about enjoying sex, to ask questions, and to get what they want in the bedroom without being judged.

The Pleasure Positivity Project launched in July 2019 with the mission of breaking down the taboos surrounding female sexuality. Female sexual empowerment has been in our DNA for decades, and this project uses voices and expertise to close the orgasm gap. No other brand in the UK has had as many conversations with women about sex as Ann Summers.

The Project is designed to get women talking openly and honestly about sex in an effort to break the taboos we’ve been living with for so long. Supported by an abundance of expert advice and guidance, we aim to pave the way for future generations to live as sexual women without fear of judgement.

Page sponsored by Ann Summers and The Pleasure Positivity Project