Home Mumsnet launches ‘Mumsnet Reviews’, providing authentic product reviews from their huge online community of parents The UK’s largest website for parents, Mumsnet, has launched ‘Mumsnet Reviews’ - a new tool for collecting, publishing and syndicating authentic reviews from their eight million strong community of parents. By Mumsnet HQ | Last updated Oct 24, 2023 Through the programme, Mumsnet collects high-quality product reviews from parents who are incentivised through a rewards programme. Those reviews are displayed onsite to Mumsnet users, and can be syndicated onto the relevant brand’s platform and retail channels to drive more purchases and build trust. Mumsnet’s own data shows that 96% of parents trust their onsite reviews, and 70% of users have bought a product or service after seeing it on Mumsnet. Justine Roberts, Mumsnet founder and CEO, said:“We know that as ecommerce and social commerce grows, and more and more purchases take place online, online reviews help brands to drive sales and build customer loyalty - even when times are tough. “Our users are famous for sharing frank and candid opinions on a huge variety of products and services. By combining the most recognised parenting brand in the UK with the authentic opinions of our huge community of parents, Mumsnet Reviews will help families make the best buying decisions at the same time as helping brands to reach more customers”.