Zoe Adams is a freelance writer and editor with 15 years experience working for online publications across the women's sector. With plenty of time spent writing, researching and reviewing mum, baby and child products, Zoe loves nothing more than taking the hassle and confusion out of an important purchase. Specialising in SEO (all your Google needs), she loves taking reader's most asked questions and finding out the real and honest answers.
As a mum of two young children, aged three and six, Zoe understands what it takes to make a product great, using her expertise and on-hand experiences to put a product through its paces before giving it the green tick of approval.