Tesco Fred & Flo has a fresh new look - here’s what’s changed

Children have an impressive ability to get through nappies, wipes and snacks at record speed. One minute you've stocked up, the next you're adding half the baby aisle to your shopping basket again.

That’s why finding everyday baby essentials that work for your family and don’t cost a fortune can make such a difference. Tesco’s Fred & Flo range has had a refresh, with a new look, improvements to some of its most-used products, and new additions for babies and toddlers.

Whether you’re navigating newborn nappy changes, stocking up on baby wipes, moving up to easy fit pants (hello potty training!) or looking for convenient meals for when you're out and about like the family favourite Chilli Con Carne, there are now even more Fred & Flo products to choose from.

To mark the launch of the refreshed range, Tesco is running a 4-for-3 Clubcard promotion across the range, so when you buy four qualifying Fred & Flo products, you’ll get the cheapest one free (T&Cs apply).

What’s new with the Fred & Flo baby and toddler range?

If Fred & Flo is already part of your regular shop, the first thing you’ll notice is the new look. The range has had a full packaging refresh, with fun, family-friendly artwork that makes the products easier to spot on the shelf.

But it’s more than a new look. Tesco has also made changes to some existing products based on customer feedback, alongside adding new nappy and pants sizes and new products to the range.

1. Nappies have had an upgrade

Fred & Flo’s nappies now feature new technology designed to help prevent leaks. The Newborn Nappies in sizes 1-3 have a new targeted core and super-stretchy ears, while the Ultra Dry Nappies in sizes 4-9+ feature a targeted core, Block & Lock Pockets (designed to help contain leaks) at the front and back, and super-stretchy ears. Some nappy packaging is also now made with 51% recycled plastic.

There are new larger sizes, too, including Ultra Dry Nappies in sizes 7+, 8+, 9 and 9+, giving you more choice as your child grows.

Finding a nappy that works for your child can take some experimentation. As Mumsnet user remaininghopeful23 says: "Tesco Fred & Flo are the only ones that ever-suited my son. I tried them all. [...]"

2. More wipes for everything from nappy changes to sticky fingers

Wipes are another essential that somehow disappear faster than you expect, whether you're dealing with nappy changes, mealtimes or whatever your toddler has managed to get on their hands.

Tesco has increased the size of its Fred & Flo 99% Water Pure Baby Wipes packs from 56 to 60 wipes, so there are four extra wipes in every pack. There’s also a new Fred & Flo Travel Pack Baby Wipes option, with four packs of 24 wipes designed to be easier to take out and about.

Mumsnet user Cookiedough123 uses Tesco Fred & Flo wipes and says: "With wipes I’ve tried so many. [...] My favourite though are the Tesco Fred & Flo wipes. They are wet and don’t get stuck when you pull them. [...]"

3. Easy Fit Pants now come in bigger sizes

If you’re moving on from traditional nappies, Fred & Flo Easy Fit Pants have also had an update, with new technology and new paper packaging. There are now Easy Fit Pants in sizes 7+, 8+ and 9+, so you have more choice as your child gets older.

Mumsnet user, HeathenPlayingHouse finds the pull-ups particularly useful: "Fred & Flo size 9 pull-ups were a godsend for my son (age 6) who is above 99th percentile and still in nappies due to his ASD. I used to order 10 packs at a time in case of shortages. [...]"

4. Expect more choice for busy mealtimes

If you’ve ever prepared a lovingly planned meal only for it to end up on the floor, you’ll know that having a few convenient options to hand can be useful. Fred & Flo has expanded its food range with new baby food pouches and pots, giving you more choice as your child moves through different stages of weaning.

There are single fruit and vegetable purées for early weaning, larger savoury meal pouches for older babies and plain yoghurt options with no added sugar. The range is organic and made without artificial colours or flavours. Plus, some recipes have been reformulated as part of the refresh.

The refreshed range includes new and updated recipes, with changes to ingredients, recipes and pack sizes across selected products.

Mumsnet user Sandandsea123 knows the appeal of having a few options tucked away in the cupboard: "I’ve got a cupboard full of baby food pouches, snacks and pots! My daughter doesn’t have them often, but they are so helpful for a quick meal! [...]"

Pouches can be useful to have in the cupboard for those moments when you need something quick, but they're best seen as one option rather than an everyday replacement for family-prepared food. The NHS recommends serving pouch food from a spoon and checking labels for sugar content.

Discover the refreshed Fred & Flo range

If you're due a baby-shop stock-up, there's currently a little extra reason to take a look. Tesco is celebrating the refreshed range with a 4-for-3 Clubcard promotion across Fred & Flo products - simply pick up four qualifying products and get the cheapest free (T&Cs apply). 

About Tesco Fred & Flo

Fred & Flo is Tesco’s range of baby and toddler essentials, covering everything from nappies and wipes to food and everyday products. The refreshed range combines a new family-friendly look with product improvements, new additions and great everyday value.