As Ever

[Chuchoter]

Meghan has renamed her luxury lifestyle brand 'As Ever'.

'As Ever essentially means as it's always been, and if you've followed me since 2014 with The Tig, you know I've always loved cooking and crafting and gardening — this is what I do,' she said. '

Watched the video on the Daily Fail. Not interested in the products, but would like to know - what has she done to her face/teeth? And is the dog in the background in the first few seconds the dearly departed Guy? In which case the video was shot a few months ago. Why is she squatting down?

I have a lot of sympathy for Meghan and Harry but this latest bollocks is really starting to hack me off. I am sure at one point they said they left so they could concentrate on highlighting issues that were important to them and I admired that. She has a platform she could use to at least try to make a difference instead of cooking cakes in fancy dresses. It's just a bit dreary.

It's all a bit desperate. Beautifully weaving together everything I love. (Brutally cutting out things like family.) Has she no self awareness.

Thank fuck we’ve had an ARO update, I can sleep at night now 😂

Why does it feel like everything she does is a dog at the RF? It’s her MO. She talks about “As Ever means how it’s always been” (thanks for that Meghan) and says she’s still the same person as she was in her 2014 Tig days. I wonder if the penny has finally dropped that people only make an emotional investment in her and Harold’s life if there Royal dogs and gossip to be had

'As Ever essentially means as it's always been, and if you've followed me since 2014 with The Tig, you know I've always loved cooking and crafting and gardening — this is what I do,'

Really?
Wasn't there an amusing anecdote in Spare relating how the pair of them wanted to cook a chicken but didn't have a clue what they were doing?

Wasn't there an amusing anecdote in Spare relating how the pair of them wanted to cook a chicken but didn't have a clue what they were doing?

I've not read Spare but I remember Meghan saying in the engagement interview that Harry proposed while they were roasting a chicken; he interjected with "Trying to roast a chicken" and rolled his eyes a bit (just viewed that bit again to check I remembered it properly).
It stuck in my mind because I'd heard she liked cooking and saw herself as a foodie. So do I, so I couldn't understand what was tricky about roasting a chicken

Why is she so incapable of sticking to one idea, putting hard work and effort into it and seeing it through to the end? Why does she rush everything and put out such subpar content? I genuinely thought the As Ever website was a hoax as it was so rushed and such poor quality. It’s like she has concentration issues or ADHD. Her mind seems to be here, there and everywhere.

Scene from Montecito?

So she has dropped the "with love"?

The Sussexes have two beagles. One, Guy, we were told had sadly died recently. The second (called Mamma Mia) is presumably still very much alive and well.

A dog with markings like a beagle had been seen in the strawberry bagels reel Meghan shared on Valentine’s Day, leading to online speculation that it was an old video given Guy’s demise. So I imagine the fact that Mamma Mia is featured in today’s video is intended to demonstrate to us that they still have a beagle very much alive and well.

(they have a black lab called Pula too, we are told).

aah, that must be where I got it from.
It stuck in my mind as I thought how difficult could it be to put a chicken in the oven.
Then it rememinded me of Withnail and I which amused me!

Oh look its Meghan annoying as ever!! 😂

This constant rebranding will cause confusion to any potential customers. All appears very amateurish.

Has she - finally- dropped Duchess ? What about the crest ?
As I said in another thread , the photo is a bit odd as it looks like she has veeeerrrry long fingers . I think that’s why many people thought it was fake .
What happened to the philanthropy?

All I keep thinking is ‘As ever, whatever!’

Ahh thank god, this is just what we needed right now in the cost of living crisis - to watch someone totally tone deaf pratting about in their mansion making jam and telling us how to thoughtfully arrange a table.

They could use their platform for so much good but instead waste their time on crap like this.

I think that’s what is both frustrating and entertaining. They had a platform to do so much ; to highlight important issues like Charles ( environment) Camilla ( DV) Sophie ( violence against women) William ( homelessness) Catherine ( early years ) . That’s just off the top of my head .
The reality bears no resemblance to the grandiose statement issued in 2020.

Completely agree. When meghan first joined the RF, I remember she championed women and particularly women of minorities. She could have done so much with this, but this Hollywood version of them just comes across as being so inauthentic and out of touch that any philanthropy they undertake now looks like virtue signaling.

She sounds like she really thinks she's Martha Stewart doesn't she. I imagine she watched her Netflix documentary and is copying that. Apart from the prison bit, although Meghan in prison might be an entertaining bit of drama in the future!

@Mylovelygreendress What happened to the philanthropy?

I think in this case charity very much begins at home in a great big mansion.

As Ever is not brilliant as a brand name. It's not unique enough for search results, and the URL reads "a sever" to the eye.

I'd have gone with something made up and brief, Tig style.

Yoinks ago, I did a branding exercise, and there's a lot of science behind which words we like/remember. I don't think As Ever will cut through, and it already attracts the obvious dig of "Whatever".

@SpotlessLeopard Meghan in prison might be an entertaining bit of drama in the future!

She'd probably treat it as a learning experience like the halfwit whose got herself locked up in Iran and try to engage the guards into the virtues of positive vibes. They'd release her ASAP just to get some peace!

Just popping this here too!

Everything she does is a vanity project

Does she have As Ever trademarked?