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The royal family

As Ever

1000 replies

Chuchoter · 18/02/2025 08:07

Meghan has renamed her luxury lifestyle brand 'As Ever'.

'As Ever essentially means as it's always been, and if you've followed me since 2014 with The Tig, you know I've always loved cooking and crafting and gardening — this is what I do,' she said. '

As Ever
OP posts:
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23
smilesy · 18/02/2025 11:52

CoffeeCoffeeTea · 18/02/2025 11:46

Should rebrand as ‘What ever’

Given the number of different posters who have said something along these lines, I suspect that is what it will soon be known as 😆

thinktwice36 · 18/02/2025 11:53

As Ever, idgaf.

jeffgoldblum · 18/02/2025 11:54

Yet you felt confident to prescribe emotion to other posters?! 🤷‍♀️ @JustMyView13

coolmum123 · 18/02/2025 11:56

she literally could have just reopened The Tig. not sure why she didnt

JustMyView13 · 18/02/2025 11:57

Ohpleeeease · 18/02/2025 11:51

If you can be mildly invested, is it
not ok for people to be mildly critical?

But would you say that @IcedPurple is being mildly critical with their comment:
”The whole thing has a very 2009 vibe to it. And she's frankly too old for this wide eyed breathless persona.”

This is one of many to this effect on this thread.

Sinkintotheswamp · 18/02/2025 11:57

deeahgwitch · 18/02/2025 11:39

As Ever- I think it's a stupid name.
I thought American Riviera Orchard was one word too long.
American Riviera or Riviera Orchard or even American Orchard but not the 3 together.

But what do I know.

Yes. American Orchard would have worked nicely. The 'Rivera' just made it a mouthful.
The new name is a bit blah.

I really wanted them to do well, and I bought the Grenfell / Hub cookbook all those years ago. It's one half arsed project to another with them now.

JustMyView13 · 18/02/2025 11:59

jeffgoldblum · 18/02/2025 11:54

Yet you felt confident to prescribe emotion to other posters?! 🤷‍♀️ @JustMyView13

I specifically addressed my comment to people who despise her. And you responded.

I didn’t prescribe emotion at all.

IcedPurple · 18/02/2025 12:00

JustMyView13 · 18/02/2025 11:57

But would you say that @IcedPurple is being mildly critical with their comment:
”The whole thing has a very 2009 vibe to it. And she's frankly too old for this wide eyed breathless persona.”

This is one of many to this effect on this thread.

Are you scanning this thread for 'levels of criticism'?

If so I think you're a wee bit more than 'mildly invested'. Which is fine.

People can criticise a public figure and her naff lifestyle brand as much as they like. That's also fine.

FromThePrismOfJammyTodger · 18/02/2025 12:02

JustMyView13 · 18/02/2025 11:57

But would you say that @IcedPurple is being mildly critical with their comment:
”The whole thing has a very 2009 vibe to it. And she's frankly too old for this wide eyed breathless persona.”

This is one of many to this effect on this thread.

Instead of being critical of posters on a personal level, why don't you counter their argument? Do you think the vibe of the project reflects modern day sensibilities, and in what way? Do you think MM's delivery is appropriate/relateable for a woman of her age/social stature/previously professed serious mindedness, and do you think she is convincing the people she needs to convince (ie, her would be customers)? I'd like to hear an alternative view on the substance if you have one.

JustMyView13 · 18/02/2025 12:03

IcedPurple · 18/02/2025 12:00

Are you scanning this thread for 'levels of criticism'?

If so I think you're a wee bit more than 'mildly invested'. Which is fine.

People can criticise a public figure and her naff lifestyle brand as much as they like. That's also fine.

No, your comment was the last on the page as I was typing. It just happened to prove my point so I used it as an example.

jeffgoldblum · 18/02/2025 12:03

So " hate " and " despise " aren't emotions then in your opinion! @JustMyView13
Yet you seem to be rather offended to be thought "upset".
You thought your post was a blistering display of moral superiority, didn't you?
Well it wasn't, We have heard it before and it no longer has the affect you were looking for.

IcedPurple · 18/02/2025 12:04

JustMyView13 · 18/02/2025 12:03

No, your comment was the last on the page as I was typing. It just happened to prove my point so I used it as an example.

What is your 'point' though?

This is a thread about Meghan's lifestyle brand. You've added absolutely nothing to the discussion. Slagging off other posters isn't a contribution. Do you actually have anything to say about the topic under discussion? Or not?

Snorlaxo · 18/02/2025 12:05

If South Park ever do a second episode on the Sussexes, I reckon they’ll use Whatever.

JustMyView13 · 18/02/2025 12:07

jeffgoldblum · 18/02/2025 12:03

So " hate " and " despise " aren't emotions then in your opinion! @JustMyView13
Yet you seem to be rather offended to be thought "upset".
You thought your post was a blistering display of moral superiority, didn't you?
Well it wasn't, We have heard it before and it no longer has the affect you were looking for.

Firstly, I wasn’t offended so I’ve no idea where you’ve got this from.

Secondly, I used the word hating in its slang sense which means someone who is very skeptical, critical. So again, not an emotion.

Thirdly, I used Despise merely as an address to anyone who can relate. A lot of people despise her.

Finally, your point about ‘blistering display of moral superiority’ is such a stretch on what the comment was it’s hilarious. Yes, you’ve triggered an emotion Jeff (but clue, it isn’t upset it’s laughter) 😂

JustMyView13 · 18/02/2025 12:08

IcedPurple · 18/02/2025 12:04

What is your 'point' though?

This is a thread about Meghan's lifestyle brand. You've added absolutely nothing to the discussion. Slagging off other posters isn't a contribution. Do you actually have anything to say about the topic under discussion? Or not?

Yep, please see my original comment for reference.

Asswhipe · 18/02/2025 12:09

What Ever Next 🙄

smilesy · 18/02/2025 12:09

Asswhipe · 18/02/2025 12:09

What Ever Next 🙄

Fuck all

IsoldeWagner · 18/02/2025 12:10

JustMyView13 · 18/02/2025 12:07

Firstly, I wasn’t offended so I’ve no idea where you’ve got this from.

Secondly, I used the word hating in its slang sense which means someone who is very skeptical, critical. So again, not an emotion.

Thirdly, I used Despise merely as an address to anyone who can relate. A lot of people despise her.

Finally, your point about ‘blistering display of moral superiority’ is such a stretch on what the comment was it’s hilarious. Yes, you’ve triggered an emotion Jeff (but clue, it isn’t upset it’s laughter) 😂

"hating" does not mean "critical".
I think you must know that.
Otherwise you are using hate against people on this thread

IcedPurple · 18/02/2025 12:13

JustMyView13 · 18/02/2025 12:08

Yep, please see my original comment for reference.

I'm not sure what your 'original' comment was and I'm not arsed scrolling back to check. I've only seen you complain about other posters.

So do you think her brand looks relevant to the current times? And exactly what you'd expect from a 43 year old woman who's also claiming to be a serious philanthropist?

FromThePrismOfJammyTodger · 18/02/2025 12:13

JustMyView13 · 18/02/2025 12:07

Firstly, I wasn’t offended so I’ve no idea where you’ve got this from.

Secondly, I used the word hating in its slang sense which means someone who is very skeptical, critical. So again, not an emotion.

Thirdly, I used Despise merely as an address to anyone who can relate. A lot of people despise her.

Finally, your point about ‘blistering display of moral superiority’ is such a stretch on what the comment was it’s hilarious. Yes, you’ve triggered an emotion Jeff (but clue, it isn’t upset it’s laughter) 😂

So what was the point of your comment, then? Merely to shut down a conversation? Why would you do that? Why do you think anyone would stop talking about it, it's being discussed over a number threads? Or are you here to start a fight and get deletions?

Ohpleeeease · 18/02/2025 12:14

JustMyView13 · 18/02/2025 11:57

But would you say that @IcedPurple is being mildly critical with their comment:
”The whole thing has a very 2009 vibe to it. And she's frankly too old for this wide eyed breathless persona.”

This is one of many to this effect on this thread.

Actually I would describe that as mildly critical. And valid.

“Hate” is definitely an emotion, not a slang term.

“Hating on” is not English so perhaps that’s where the confusion lies.

deeahgwitch · 18/02/2025 12:14

CoffeeCoffeeTea · 18/02/2025 11:46

Should rebrand as ‘What ever’

Love it.
You are naughty ! 😂

BigWillyLittleTodger · 18/02/2025 12:14

She’s handed the meme generators an absolute gift! Grifting, as ever, brilliant 😂

jeffgoldblum · 18/02/2025 12:15

Don't bother @IsoldeWagner , this poster is obviously looking to derail the thread and to start arguments!
Now I've clicked, I won't assist in the derailment.
Apologies @Chuchoter .

BigWillyLittleTodger · 18/02/2025 12:16

Derailing, as ever.

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