As Ever

[Chuchoter]

Meghan has renamed her luxury lifestyle brand 'As Ever'.

'As Ever essentially means as it's always been, and if you've followed me since 2014 with The Tig, you know I've always loved cooking and crafting and gardening — this is what I do,' she said. '

I can't get past the A Sever reading of it.

A Sever Official just makes me think of a Sharia law amputation of hands for theft.

Who ON EARTH would ok this as a brand name?

It's weak in itself because it's not distinctive of anything. The best brands either encapsulate what they are about (Netflix) or are quirkly distinctive (Moonpig) but either way are memorable. As Ever is as good as Au revoir or Best wishes. It's so common and trite as to be forgettable. A good brand advisor would bin it before they started.

Then when you realise it reads as A Sever... what were they thinking.

Hand amputations as a brand. Crack on.

If As Ever is not a success (I hope it is even though I can't stand them) I think they need to regroup and think about what it is they (or she) really want. I think she should pick a lane and focus on that and stop with the scattergun approach and stop trying to compete with Catherine or any of the RF.

So if As Ever is a success no more faux royal tours, no more contrived pap shots timed to clash with other RF events (or even Harry’s), no more Invictus unless she stays behind the scenes for support, no more speeches there or anywhere else when she’s not the focus. In a nutshell behave like the forty something, intelligent, accomplished woman she’s supposed to be instead of the giddy, scatterbrained teenager she projects. Fingers crossed it’s a success if for no other reason than she’ll focus on that and put a stop to all the bs.

Lots of ifs. If Meghan and Harry had gone to California in 2020 and lived their lives quietly. If they had put their weigh behind Archewell and made a distinctive impact with it. If Harry had spent more time promoting Invictus. If they had focused their press appearances on philanthropy. If they had heeded their many advisors. All tthat would have created goodwill. Then the brand would have been obvious: By Meghan.

@IdaGlossop I did wonder if the new iteration was deliberately not mentioning her name ? Otherwise another idea could have been Love , Meghan like the series .

Or Love Meghan. How insincere it sounds, knowing what we know.

How much money has been wasted now on aborted branding?
Sussex Royal?
American Riviera Orchard?
And now, possibly, the palm tree logo for As Ever?
Have I missed anything?

Grandiose and delusional personalities think they are superior to others so dont need their advice.

What was that 40th birthday initiative? Involving women? I don't know if that's still going.

I agree.

But they both made a catastrophic mistake right at the beginning by blowing up their association with the royal family. They quite literally blew their "stardom" to dust.

Their only star power was PH's royal lineage and her previous career as an actress. They needed to retain sophistication, glamour and style, empathy, and a certain mystique. They needed to behave with decorum. They needed to still look connected to the British royal family whilst choosing to live in another country. They needed to maintain cordial and pleasant relations with their relations.

But they engaged in negativity right from the get go and they put themselves firmly in a negative position. Airing your dirty laundry in public is never a good look and certainly not when some of the accusations and statements don't stand up to scrutiny. It looks vindictive and petty. These are not the looks that you want to exude.

Also neither have any experinec of planning, strategy, team working etc.

MM endeavours and experinces were only to be sharp elbowed and to hustle. All she had to do in her previous life was loads of self care, tweakments, exercise etc and learn lines. That requires minimal brain capacity and zero collaboration and team working - so to be grandiose and delusional enough to believe you can chnage the world / be a producer / run a global retail empire when your skills consisted of booking your waxing appoinments is arrogant.

Though we've been here before with the claimed suicidal ideation I obviously don't want Meghan - or anyone else come to that - to harm herself in this way, but it's interesting that you've put any potential blame on others

It's a well worn path that anything negative which happens to them always has to be someone else's fault, but how about Harry who is after all her husband, has accessed therapy himself and who's there on the spot to support and hopefully guide?

Decency ! Not a word i would use when describing her. Errant selfish and liar would be words i would use if being polite.

I'm more concerned about her staff and the emotional devastion she wreaked on many of them over the years. I do hope somelawyer pulls them all together to hold her accountable.

@TheMeasure

TheMeasure · Today 17:19
How much money has been wasted now on aborted branding?
Sussex Royal?
American Riviera Orchard?
And now, possibly, the palm tree logo for As Ever?
Have I missed anything?

You forgot the attempt to trademark Archetypes that failed.

https://www.mandourlaw.com/meghan-markle-trademark-archetypes-denied/

40 at 40 ( I think) .
I once asked about this but one of her fan club said that Meghan wasn’t obliged to give an update !
I just thought it would be nice to hear any success stories .

Yes, it would be nice. Hey ho.

In the past year, the Pacifica Small Jam company was bullied by the SS to the point where Yelp was involved. Then the SS complained about a UK food bank taking donations. Now that poor NYC clothing chain is being harassed.

Factor in the Hollywood Reporter and Vanity Fair articles. Ashley Hanson talking in her podcast about needing therapy. Tom Bower being openly threatened by the SS at the IG.

What about the mental health of all these people?

Excellent post!

There is now an 'As Ever Photography' company who has changed their instagram to

Established 2013
Way before Meghan Markle.

What an unmitigated disaster, I really can't believe it.

There are so many good posts on here today which sum up the sorry situation.

I mean how difficult is it really to set up the legalities for a business? They have millions of dollars so why do they not have advisers who do this for them ? Are they doing this themselves? I know I wouldn't be.
Why have a dog and bark yourself?
It's like the blind leading the blind .

There are two other possibilities. That they ignore advisors who are giving them good advice. Or that they haven't appointed advisors who know about branding and trade mark registration and are doing everything themselves.

As Ever Photography is TM according to their account - which makes me wonder if you can't trademark 'As Ever' because it is too broad?

Advisors are only useful if you listen to them

There We Are Then…

And all the ex husbands/partners, friends, colleagues, family and her Dad who she has ghosted? They must all hurt.