I think BB has used this “marketing tool” to create a situation that makes a huge amount of money in a short period of time.
personally, I don’t believe much of her situation- her name, her age, and mainly, I don’t believe 1057 men. Framing it as a “world record” when that’s clearly meaningless in the sense in which we recognise a world record, is part of some pretty clear marketing and rhetoric. In the same way her outrageous comments about other women etc are just click bait.
i also don’t think she will suffer long term or become seriously mentally unwell or banished for all eternity. She’s a moment in time and many young women in my lifetime have received similar outrage for their behaviour- consider the jody marshes, the Rebecca Loos, the nuts mag era girls, and indeed, the women who “held the world record” before BB. They will disappear into obscurity, maybe whispered about in their local sainsbury.
I also don’t believe she’s made £3m from this. She presumably makes money from sharing the content connected to this on her only fans- and that might end up being £3m revenue but last I heard a few days ago she hadn’t even released it there as yet.
that said I’m sure only fans has and will make her a millionaire.
I think where there is some interesting societal discussion- in my TikTok at least- is amongst the south East Asian community after a couple of men who participated have been shown as from these backgrounds. Previously of course, a nice Indian boy and in particular a good Muslim man would not have been considered possible participants. There have been valid questions raised about the communities shaming of women having sex when their men are appearing on social media under such circumstances.