Heard a John Lewis representative being interviewed on the radio today about their advert. She explained about their ongoing programme to recruit and give career opportunities to the fostered community, has been in exisitence for circa 18 months apparently. They also advised that statistically a fostered child is more likely to end up homeless than to go to university. A horrifying fact.
Obviously any advert is about marketing the brand but I think they've been brave to do something different. Can't understand people saying it isn't Christmassy enough, surely it's a time about thinking of others above all else. This advert will do much to raise awareness and lead to people considering/becoming foster parents.
Well done John Lewis from me.