so , I was thinking this morning that something like 80% of purchasing decisions are made by women, so very, very slowly, companies that have women in leadership/decision making roles will start to have an advantage. but why as powerful consumers don't we speed this up. why don't we find out what companies don't have a good proportion of women at senior levels, don't have flex working, enhanced maternity or have lost sex discrim claims, and then boycott them actively.
i think it's unlikely that we'd have enough for a really effective boycott, but Mumsnet is high profile and if we named and shamed and investigated one company a month, we might be an effective pressure group?
this would then force companies to offer more flex working and family friendly policies to get women to a senior level, and we'd all benefit.
what do you reckon?