Corporate misogyny

I'm not on Insta, so can't.see.it, but you can complain the the ASA. They have rules about sexism in advertising, and their remit includes social media ads.

Just checked out some of their other videos on IG and they’re all pretty cringeworthy.
And all the comments underneath them relate to appalling service.
If I managed Curry’s I’d get a new marketing team.

Given no doubt this 'personality type' exists would you be more comfortable if it were described in a more gender neutral term?

Some would say 'Karen' is gender neutral like 'dude' given plenty of blokes are 'karen' like. I often refer to my husband as a 'karen' for this reason.

Or maybe just lean into slurs a bit more to claim ownership like black people do for the 'n' word or women do for 'b or C*?

There’s nothing gender neutral about “Karen”. It’s the pejorative use of a woman’s name that is used in attempts to silence and ridicule women for daring to speak up or complain about anything. It’s also ageist as a woman named Karen is highly likely to be middle aged. The fact that you call your husband a “Karen” doesn’t change this.

You could say the same for the 'N' word. And shock horror, culture isn't unchanging.

Men get called different names. A 'Chad' or a 'Kev' etc.

Yes and they don’t have the same pervasive effect as “Karen” does. I haven’t seen any articles written debating “Chad” or “Kev” as a misandrist term, or a novelty “Chad’s Diner” where you can go to be harangued by a male waiter while you eat your tea, or an automatic calling out of a “Kev” by numerous people when a man comments on social media.

There is no consensus that “reclaiming” the n-word is a good thing. Culture changes, but many black people still feel that particular word is too entrenched in the history of slavery and racism to ever be stripped of its connotations. And I’d like to see a show of hands here of who wants to reclaim “bitch” or “cunt” for themselves. We’d all like to reclaim “woman”, though.

The french are historically renowned for successfully using humour & satire to poke holes in their oppressors. Gwyneth does a great job here too.

https://en.wikipedia.org/wiki/Pear_(caricature)

Can you explain how your examples of satire relate to Currys encouraging people to mock middle-aged mothers while they advertise washing machines and cookers?

Pearl clutching isn't going to change sexist/racist/homophobic views. But taking control of a narrative can & this is evidenced by the 'b' & 'c' word now being weaponised against men….to the point they even use it against each other. Gywnth's satirical version of a sexist rap song is an example of this.

"Reclaiming words, when done effectively, is all about power, Thorne tells me. “Reappropriation of ethnic and sexual slurs starts as an act of bravado by a few of the oppressed, then may become an empowering mechanism for a much wider community. It’s pleasingly ironic that those discriminated against have learned the Orwellian trick employed by the state and the establishment of hijacking everyday language (as in ‘doublespeak’) for their own nefarious purposes. Alternative discourse ousts and replaces the discourses of power.”
Paul Baker, professor of English Language at Lancaster University, agrees. “Control language and you control the society,” he says.
There are some interesting successful examples. If you see the new Meryl Streep film, pause to consider that “suffragette” itself is a feminist-reclaimed word. It was first used as a term of ridicule by – of course – the Daily Mail (coined by journalist Charles E Hands). Women reclaimed and owned the word, hardening the G of suffragette to emphasise their ambition – not just to campaign for the right to vote, but to get it.
So reclaiming words is not a new phenomenon. Thorne points out: “Reversing pejoratives has a long history going back to cavalier, sans-culotte, Tory and Whig.”

https://www.theguardian.com/media/mind-your-language/2015/oct/30/power-grab-reclaiming-words-can-be-such-a-bitch

I think the research shows more women comment on posts on facebook than men & given facebook has a reputation for over simplistic & conspiratorial outrage posting I can see where there's a kernel of truth to the claim of 'face book mums' but I would push back & say its the reverse for twitter with 'crank'/incel/racist male posters being rife. In that sense its going to be an uphill battle to dispell negative stereotypes about women…even with humour. Unfortunately whatever group uses social media they are more likely to cop the brunt of its negative reputation.

I personally don't have much respect for the quality of commentary on the major social media platforms so unless the standard improves they get the reputation they deserve.

That more females post on facebook & that face book is renowned for 'unsophisticated' outrage commentary is the kernal of truth that is weaponised against females as a group.