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Feminism: Sex and gender discussions

Do you support “trans” or are you a monster? New Good Law Project billboard campaign.

871 replies

Ereshkigalangcleg · 13/07/2026 17:39

The reliably foolish Good Law Project have commissioned a new outdoor campaign, coming to a street near you.

https://monster.goodlawproject.org/

Of course I support trans – I’m not a monster - Monster

Trans people should be able to live their lives in peace.

https://monster.goodlawproject.org/

OP posts:
Thread gallery
46
Numbrrblox · 14/07/2026 15:19

NebulousSupportPostcard · 13/07/2026 18:25

His wikipedia page is the most self-pleasuring word-salad I've ever had the misfortune to read:
https://en.wikipedia.org/wiki/Martin_Firrell

We get it, Martin. You are very clever and artistic, and seem to have enough time to write a far-too-long entry about yourself. Have a sticker (but not one with a shark on).

Martin Firrell - Wikipedia

https://en.wikipedia.org/wiki/Martin_Firrell

RapidOnsetGenderCritic · 14/07/2026 15:18

Monty36 · 14/07/2026 11:22

I am not a hater of someone who is trans.
Nor I am not a supporter of inappropriate promotions, school visits etc. No.
I have worked with trans people and they were on the whole very troubled, very polite, and lived a life of complete misery.
The conversations around them remind me of the days of homophobia.

Sadly, I have seen very troubled, very polite people heavily influenced by others who encourage them to feel victimised, for example by telling them that "misgendering" is hatred, that mentioning their actual sex is "dehumanising", that people struggling with the total upheaval of their worldview is "transphobia" and "bigotry" ... and I could go on. If trans people want their family and friends to understand them, they need to be open to talking about how they feel, they need to be supported to accept that other people also have feelings and struggles, and they need to understand that those who have supported and advocated for them throughout their lives do not suddenly turn into "monsters" when they are told that their much-loved daughter (for example) is 'really' a man and cannot just accept that because people shout that this is true.

If someone takes the post-modern line that their truth is valid, it is hypocritical to deny the validity of their father's. mother's, sibling's, wife's or child's truth. Personally, I have problems with the concept of "my truth" when it clashes with empirical evidence, such as evidence of someone's reproductive role.

Mmmnotsure · 14/07/2026 14:59

Ereshkigalangcleg · 14/07/2026 14:56

Now it can’t pull the Diva article which mentioned MN we probably won’t get a name check Sad

But we will remember that you were checked, 'speshully.

Ereshkigalangcleg · 14/07/2026 14:59

The prompt I used: Can you tell me about the Good Law Project “monster” billboard campaign and how it was received?

and immediately got told about the reaction on MN

OP posts:
Thehorticulturalhussie · 14/07/2026 14:57

Ereshkigalangcleg · 14/07/2026 14:56

Now it can’t pull the Diva article which mentioned MN we probably won’t get a name check Sad

True. But hasn't it been fabulous fun!

Ereshkigalangcleg · 14/07/2026 14:56

Now it can’t pull the Diva article which mentioned MN we probably won’t get a name check Sad

OP posts:
Mmmnotsure · 14/07/2026 14:55

When I asked, AI told me it was because of the response from the trans community.
Nary a mention of Mumsnet.
#sadtimes

Ereshkigalangcleg · 14/07/2026 14:54

BridgetYourFortyDaysAreUp · 14/07/2026 14:51

Um...pardon?

It was something a prominent GC feminist said about other GC feminist women they didn’t approve of.

OP posts:
BridgetYourFortyDaysAreUp · 14/07/2026 14:52

SinnerBoy · 14/07/2026 14:12

OK. Who is thinking of changing username to MultipleSharkPuns?

I dare you.

BridgetYourFortyDaysAreUp · 14/07/2026 14:51

WrongKindOfFeminist · 14/07/2026 14:31

I was also a domesticated zombie, once upon a time.

Um...pardon?

Thehorticulturalhussie · 14/07/2026 14:50

Well I think that we've come out of this extremely well; demonstrably a bunch of articulate, funny, smart, well-informed, opinionated women who are more than capable of taking on/down such ridiculous twattery.
Go us.

SidewaysOtter · 14/07/2026 14:38

Now I have an earworm of The Automatic:

"What's that coming over the hill, is it a monster? Is it a monsteeerr?"

murasaki · 14/07/2026 14:32

Maybe all these groups are trying to get the trans people to abandon them, rather than getting grief from running away from the issue themselves. The cases aren't winning, so shifting focus would be sensible, but they don't want the grief from actively binning them.

Possibly too devious a strategy though.

WrongKindOfFeminist · 14/07/2026 14:31

I was also a domesticated zombie, once upon a time.

BridgetYourFortyDaysAreUp · 14/07/2026 14:30

SternJoyousBeev2 · 14/07/2026 14:07

You can call me monster

🎶You can caaaallll me Al!🎶

TheywontletmehavethenameIwant · 14/07/2026 14:30

First Amnesty, then the GLP, and an article in Diva?, it's like there's a internet stalker virus patrolling the interwebby, eating all the crap up. 🤖

CompleteGinasaur · 14/07/2026 14:29

Am I being foolishly optimistic to think that, as Jolyon has so badly blotted his copybook with the trans community, the GLP might find its grifting in this area to be increasingly unprofitable in future, and so might stop with the pointless and desperate lawfare, already? Surely he's a busted flush as their new messiah after this?

BridgetYourFortyDaysAreUp · 14/07/2026 14:28

WrongKindOfFeminist · 14/07/2026 14:05

Aw no! Please stop pulling stuff before we get a chance to laugh at properly read it, TRAs!

We're going to have to be quicker with all the archiving! Things are falling like nine pins these days 😁

lcakethereforeIam · 14/07/2026 14:21

Fin

dude dancing GIF
SinnerBoy · 14/07/2026 14:12

OK. Who is thinking of changing username to MultipleSharkPuns?

SternJoyousBeev2 · 14/07/2026 14:07

spannasaurus · 14/07/2026 13:35

I think the reason given was that mumsnetters were angry about being compared to monsters

You can call me monster

exo k GIF
WrongKindOfFeminist · 14/07/2026 14:05

Aw no! Please stop pulling stuff before we get a chance to laugh at properly read it, TRAs!

Ereshkigalangcleg · 14/07/2026 14:03

Shedmistress · 14/07/2026 13:44

I asked Grok:

Mumsnet users' overall reaction to the Good Law Project's "Monster" campaign (launched around July 13-14, 2026) has been strongly negative, dismissive, and highly mocking.

mumsnet.com
The campaign features billboards and artwork with CGI monsters/animals (e.g., sharks, gorillas, T-Rexes) and slogans like "Of course I support trans – I’m not a monster," intended to push back against anti-trans rhetoric by suggesting support for trans people is the non-monstrous, majority view. It appeared at Trans Pride/Pride events.

diva-magazine.com
Key elements of Mumsnet reaction (from the main dedicated thread in Women's Rights)
A very active thread (hundreds of replies shortly after posting) started by user Ereshkigalangcleg, who called GLP "reliably foolish."

mumsnet.com
Widespread ridicule: Users described it as "ridiculous," "desperate and pathetic," "WTAF," "jumped the shark" (multiple shark puns), "unintentionally very funny," "the product of a task on The Apprentice," and meme-gold. Many highlighted the irony of portraying animals as "monsters."

mumsnet.com
Criticism of framing: Posters noted it creates a false binary (support trans or be a monster), which could alienate people, and called the design unclear or counterproductive. Some pointed out grammatical issues with "support trans" (treating it like a noun/ideology rather than people).

mumsnet.com
Humor and memes: Lots of joking about supporting trans while being/identifying as a monster, animal rights (gorillas/sharks aren't monsters), appropriation of dinosaurs, etc. Several users said they'd "admit" to being a monster.

mumsnet.com
Broader skepticism: Comments linked it to GLP's perceived overreach or ineffectiveness, with some noting even trans activists/Reddit users (e.g., r/transgenderUK) weren't happy with the framing or execution.

reddit.com
Sentiment summary: Near-universal derision in the visible thread, with little to no defense of the campaign. Mumsnet's women's rights forum is generally gender-critical/skeptical of certain trans activism, so this aligns with the community's leanings—but the campaign's execution drew criticism even beyond that (including from some intended allies). The campaign was reportedly pulled or apologized for quickly after backlash.

x.com
This reflects Mumsnet's typical lively, opinionated style on these topics, amplified here by the campaign's awkward visuals and messaging.

Muptile shark puns. Lol.

I just asked a different AI and got a similar response. They are drawing on an article in Diva re the Mumsnet reaction which just now appears to have been taken down already (sad times)

I tried to see if it was archived but it doesn’t appear to be.

the link https://diva-magazine.com/2026/07/14/good-law-project-launches-new-campaign-to-tackle-anti-trans-rhetoric-in-uk/

OP posts:
viques · 14/07/2026 14:01

Secretsquirrelshh · 14/07/2026 13:49

Now I will never find out whether or not I support trans/trains/trams.

Listen, don’t tell anyone, but I have it on good authority, well a wild , very wild, grrrrr, rumour, that there could be some prime positioned bill board spaces available at short notice for a very reasonable cost if you wanted to crowd fund a project to test the waters.

There is also a community of witty and clever women who could whip up a smart campaign for almost no payment apart from a trailer full of Tunnocks. They may not be internationally unknown artists but at least they won’t make you a laughing stock across almost every single social media platform.

WrongKindOfFeminist · 14/07/2026 13:59

Ereshkigalangcleg · 14/07/2026 13:37

Who was angry 😂 from start to finish on this thread which I think is the only one, we’ve been laughing our tits off at them.

Angry? I LOVE monsters and I was a big fan of this campaign.

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