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Feminism: Sex and gender discussions

Is there less Rainbows Pride marketing shizzle this year?

86 replies

WomanSubjectFucksVerbManObject · 04/06/2026 18:36

Fewer? Confused

Just logged on to Sainsbury's and they're a smidge colourful, but iirc in previous years my eyes would have been besieged by Richie York Vainly Battling by this point in June.

Is this trend on its slide down?

OP posts:
TransParentlyAnnoyed · 05/06/2026 06:29

CilantroLarry · 05/06/2026 03:45

I'm raising a lesbian DD who speaks clearly and passionately about why the progress flag isn't progress at all for myriad reasons. She also campaigns vociferously to raise awareness of rainbow capitalism and how many of these behemoths are ableist and hiding behind flags as a veneer or progress.

Not sure she'd appreciate your sweeping generalisations about "younger generations" tbh.

Well, hardly surprising if she's transphobic. The progressive kids will be avoiding her like the plague.

Name5 · 05/06/2026 06:26

@changingofthenameagain I very rarely post these days on fwr threads due to personal insults (I have a trans family member) however I have never seen any homophobic comments.
Depending on your age we all just went about our business and if you encountered a person in the loo who you thought might be a transsexual we just ignored it. Todays aggressive and threatening element have made it hard for theirselves. We are what we were born as, dresses etc doesn't a woman make. Ditto for transmen.
We have many angry women hating men in the world and their wars are far more important than a bloke in a frock. Time to grow up and move on. Thankfully I see that happening.

Gingerkittykat · 05/06/2026 05:32

Quercus5 · 04/06/2026 19:49

Nothing on the Tesco app, thank goodness.

I used the website on a laptop to do a grocery order earlier today and there are small rainbow coloured dashes under the main Tesco logo.

OnlyMabelInTheBuilding · 05/06/2026 05:29

It’s been absolutely fine to be gay in the UK for decades now. Pride was hijacked by gimp masks and men in dresses. Thankfully, aside from the Waitrose app (now deleted) most companies seem to have recognised this, this year.

hholiday · 05/06/2026 05:22

There was a thread on (I think) AIBU the other day, about an OP who said she felt uncomfortable with a Pride event because of the level of male fetish-wear on display. And while several of the comments scolded her (and some told her not to go into town if she felt that way), the vote was starkly in her favour – which surprised me. A lot of people are thinking this, even if they're not saying it.

Sladuf1 · 05/06/2026 04:32

I think there is less shizzle and I’m glad of it. My gay/bi friends and I have found all this, as a previous contributor eruditely put it, “load of grasping, immoral, virtue-signalling businesses…quite happy to jump on a bandwagon,” and their shizzle in recent years pathetic. Isn’t it telling one of the first things I thought of when I read this thread’s title was M&S’s LGBT sandwich and lo and behold it’s mentioned in the third post?

I didn’t even have to add a comment when I forwarded M&S’s marketing spiel about that to my friends. I knew how they’d feel about it. The replies I received were variations on the themes of, “oh FFS,” and, “patronising bullshit,” which it was.
One of my friends replied back, “why don’t they just have a campaign about a special range of fairy cakes to mark Pride month?” We laughed about that but I could have actually seen that happening.

CilantroLarry · 05/06/2026 03:45

TransParentlyAnnoyed · 05/06/2026 03:21

Homophobia, transphobia, biphobia, acephobia & interphobia aren't progress.

The rainbows are there if you look, perhaps smaller but there, in even more places than before. Far more places use the Progress flag than a simple rainbow, too.

And younger generations are many times more tolerant, inclusive and diverse than older ones, with a much larger percentage identifying as LGBTQIA+ than ever. They're less likely to be ableist too. Sorry about that.

I'm raising a lesbian DD who speaks clearly and passionately about why the progress flag isn't progress at all for myriad reasons. She also campaigns vociferously to raise awareness of rainbow capitalism and how many of these behemoths are ableist and hiding behind flags as a veneer or progress.

Not sure she'd appreciate your sweeping generalisations about "younger generations" tbh.

TransParentlyAnnoyed · 05/06/2026 03:22

I do hope you recover from this terrible news of acceptance, respect and happiness xx

TransParentlyAnnoyed · 05/06/2026 03:21

ahagwearsapointybonnet · 04/06/2026 18:44

Hmm. It's only a small thing, but you prompted me to swipe up on my phone and check my "all the apps" display to see how many have gone rainbow-coloured, and the answer is.... none! I'm sure 5 years ago loads of them changed their icons for the holy month. So that seems like progress?

Homophobia, transphobia, biphobia, acephobia & interphobia aren't progress.

The rainbows are there if you look, perhaps smaller but there, in even more places than before. Far more places use the Progress flag than a simple rainbow, too.

And younger generations are many times more tolerant, inclusive and diverse than older ones, with a much larger percentage identifying as LGBTQIA+ than ever. They're less likely to be ableist too. Sorry about that.

FlyingPlank · 05/06/2026 00:16

I wonder if the decisions for e.g. supermarkets to do rainbow shizzle are made regionally? I haven't seen a wink of it. I live in an area where most folk would give it a hard eyeroll though.

mrshoho · 04/06/2026 23:47

changingofthenameagain · 04/06/2026 23:00

I am not asking for your views on gender and I didn’t use the word transphobic.

I am asking you and all the other people on this thread if this thread is homophobic.

The fact that nobody seems to want to answer me speaks volumes.

To answer your question, NO we are not homophobic. Have you not seen what the TRAs have done for the Pride movement over the last decade?

Ariana12 · 04/06/2026 23:42

Quercus5 · 04/06/2026 19:49

Nothing on the Tesco app, thank goodness.

Ooh. I think Ill swap allegiance from Sainsbury's- and tell them why. Am a bit cross about their decision to phase out brown eggs to go net zero. Apparently white eggs come from smaller birds and so have a lower carbon footprint.

BiologicalRobot · 04/06/2026 23:40

changingofthenameagain · 04/06/2026 23:32

That’s all I wanted to know.

it was really a very simple question which just needed a simple answer, not a load of stupid and/or catty comments.

Mumsnet is meant to be a place for women to be supportive of and kind to each other, there’s a few people here who ought to remember that.

But there are some absolute lunatics on this thread who make me very uncomfortable

If you want respect try showing some.

GreyskySexRealistsky · 04/06/2026 23:39

changingofthenameagain · 04/06/2026 23:32

That’s all I wanted to know.

it was really a very simple question which just needed a simple answer, not a load of stupid and/or catty comments.

Mumsnet is meant to be a place for women to be supportive of and kind to each other, there’s a few people here who ought to remember that.

Mumsnet is meant to be a place for women to be supportive of and kind to each other, there’s a few people here who ought to remember that.

Do you think slinging out a few shouty posts accusing posters on this thread of hatred and being anti-trans and demanding everyone answer your question RIGHT NOW was kind?

Take your own advice.

CornishDaughteroftheDawn · 04/06/2026 23:37

This reply has been deleted

Message deleted by MNHQ. Here's a link to our Talk Guidelines.

Surely objecting to the presence of the so called ‘progress’ pride flag on the grounds that it is homophobic would give you the clue that we are not homophobic?

But there are some absolute lunatics on this thread who make me very uncomfortable

Who are the ‘absolute lunatics’ you are referring to?

FlirtsWithRhinos · 04/06/2026 23:36

changingofthenameagain · 04/06/2026 23:02

Are you being homophobic, though?

Obviously not, try reading my earlier posts on this actual thread maybe?

Makingsenseofitall · 04/06/2026 23:33

It’s the exact opposite of homophobia on this board. People are absolutely wanting to ensure the rights of LGB people are maintained and respected. At all times. Hence the sadness of the abuse of the pride flag and concept.

changingofthenameagain · 04/06/2026 23:32

GreyskySexRealistsky · 04/06/2026 23:21

No, mumsnet is not seeking to bring down the LGB community.

Glad we got that cleared up.

That’s all I wanted to know.

it was really a very simple question which just needed a simple answer, not a load of stupid and/or catty comments.

Mumsnet is meant to be a place for women to be supportive of and kind to each other, there’s a few people here who ought to remember that.

NoCommentingFromNowOn · 04/06/2026 23:30

Gribouille · 04/06/2026 21:55

The Sainsburys self-scan handsets - which can be changed for Christmas or Hallowe'en or whatever - have got the flag-of-many-colours on at the moment...

I’ve just come back from my local Sainsbury’s ‘superstore’ ie big, noticed the handsets but there was nothing else, no bunting, no posters, nothing.

I’ll go to the other Sainsbury’s (which is twice the size) and see what’s going on there next week.

GreyskySexRealistsky · 04/06/2026 23:30

Some man who now presents as a woman has nothing to do with my son, but it truly seems to me that there are far too many people clearly too blinkered to see that.

You are wrong @changingofthenameagain
Many people on this board support LGB without the T

Heggettypeg · 04/06/2026 23:26

changingofthenameagain · 04/06/2026 23:14

How would I know?

Well, you could try reading a few threads, hanging around a bit, getting to recognise individual posters. Normal getting to know a community kind of things.

If you can't be bothered with all that and just want to waft in and make nasty insinuations, then you are very likely to do what you have just done, and say something silly.

Most people on here aren't going to bother to virtue-signal I Am Not Homophobic, because they take that as read.

BiologicalRobot · 04/06/2026 23:25

changingofthenameagain · 04/06/2026 22:42

I don’t have time to do that, and that wasn’t my question. Maybe I wasn’t clear so let me rephrase it a bit.

As a woman I don’t find these flags problematic and I was hoping to understand what the issue with them is, i.e. is Mumsnet still just anti-trans or have people on here moved towards outright homophobia these days.

Quite the opposite, you will find MN is pro women/girls and supports the LGB community.

But if you haven't got the time then maybe wait until you do?

GreyskySexRealistsky · 04/06/2026 23:21

No, mumsnet is not seeking to bring down the LGB community.

Glad we got that cleared up.

GreyskySexRealistsky · 04/06/2026 23:19

changingofthenameagain · 04/06/2026 23:14

How would I know?

Try reading and understanding instead of demanding answers and slinging out insults?

Just a thought

changingofthenameagain · 04/06/2026 23:14

Heggettypeg · 04/06/2026 23:13

What?!
A good many regular posters on this board are lesbians. Didn't you know?

How would I know?