‘Transphobic’ Christmas card pulled from Sainsbury’s

I don't get the joke or the reaction to it.
Isn't that the grinch on the card?
Surely the grinch can identify as the grinch? It's not pretence..

My welfare needs form from the HA asks if I identify as having a disability. This is really, really common now. I've complained, but last year's was the same.

I've also had questionnaires asking which ethnicity I identify as/with. Can't remember the details.

I fucking hate this identity shit, but it's in everything now. Sainsbury's should have defended the card!

I suppose the Daily Rupert understandably misses the point that appropriating Christian messaging for political purposes during the Christian season isn't exactly in the Christmas spirit.

Didn't Ricky Gervaise do a lengthy bit about it in one of his Netflix a few years back? Identify as an Apache Helicopter or something.

It was a shit joke then and it's a shit joke now (IMO), amazed that someone thought it'd be a good idea to stick it on a supermarket Christmas card, and actually went through with it!

My next T shirt - I identify as a young person.

I am well advanced in years but inside I feel exactly the same as I did in my twenties. And it's feels that count.

Actually I think this was completely unnecessary. Retailers don't need to get involved in culture wars even in jest, just like they shouldn't promote gender ideology and been called out for doing so. So the reaction is justified. Carry on making sales at the busiest time of year not war of words.

Given the joke exists in many gaming communities and communities which you think would be massively TWAW I find it interesting.

I've personally heard it first hand used in places I REALLY thought I wouldn't.

There is almost a barely concealed contempt that has surprised me.

To see it becoming mainstream was only a natural progression.

Cam I add finishing sentences with "... And that's okay!"

I like how the article includes a great big picture of the offending card - so more people will now have seen it than would have done if it had been left on the shelves. I suspect rather that that is the point though. FAFO.

"Not seeing the transphobia here. Unless, of course, TRAs don't like how it spotlights the absurdity of "identifying" as anything."

Well indeed. Whenever I've heard it, I just translated it to "thing I'm definitely not" and roll my eyes. I agree with a previous poster, the joke's been around a good while now. All they're doing, by making a fuss, is giving it extra mileage. Daft.

People joking that they're identifying as something daft has been doing the rounds for a while now, they're a bit late objecting.

Awful card. Glad it’s off the shelves.

for suggesting that a person can choose their gender to be anything

But they can! Anyone can be any gender they like, the choice is infinite. It's a social construct so there are no limits.

Sexes? Two of them.

I agree with you. My post was intended to highlight the multitude of phenomena that have, until recently, been understood as relating to material/ objective phenomena, being touted - by some- as ‘identities’. I understand the card to be making a joke about the ‘identity’ movement rather than targeting trans identities.

‘disabled’, ‘autistic’

Unpopular opinion: if you don't have multiple-page diagnostic report, you can at most say "I think I might be...". You've not got the proof. And yes, I know about waiting lists, I was on one for years. But you still cannot claim to have a condition without a diagnosis.

Surely the joke is about the multitude of identities that people now claim.

There is an endless parade of young people who proclaim that they identify as ‘gay’, ‘queer’, ‘disabled’, ‘autistic’……the list is endless. Why have they concluded that the card is transphobic?

What a pity there wasn't a grown-up at Sainsburys to say 'No it's not.'🙄

Christ on a 3 wheeler bike is nothing sacred?

The phrase “identifying as” in this context has been described by trans campaigners as an anti-trans dog whistle for suggesting that a person can choose their gender to be anything.

Ermmm … isn’t choosing a gender that isn’t has nothing to do with actual sex exactly what people like Sophie Molly and his polycule do day in day out?

Ah, see that clearly means you are doing ‘ladying’ wrong, perhaps you should consider identifying as a man?!

😁

Not seeing the transphobia here. Unless, of course, TRAs don't like how it spotlights the absurdity of "identifying" as anything.

Poor show by Emotional Rescue in pulling it.

I note that the sea of sexist birthday cards in which steam trains, golf, and cars are for dad and brother, but prosecco, dresses, and heels are for sister and mother, remain on the shelves. I like steam trains and my family have never been able to get me a card with them on unless it's one of those blank cards.

Identifying as a journalist again, I see ...

All of those, plus 'Educate yourself' from someone whose education has clearly not included critical thinking.