The new “this is what a woman looks like” campaign

😂

It's a good campaign and you can even buy a t-shirt. They are all men's sizes.

If you check the last pic carefully it is obvious the bloke has been imposed after the fact LOL

Trans women aren't women, end of.

Well I am definitely a woman and I don't look like any of those.
Am I womaning wrong? No.

There are lots of stickers and other “merch” available but I can’t see the cat one now and some of the messages are a bit too ironic imo
https://www.letwomenspeak.org/stickers?page=2

If only they had come to me first, I could have saved them a fortune. But hey, here it is as a taster of my (still basic but learning) PR stunt skills. To avoid copyright I have tweaked the strap line.

IS THIS WHAT A WOMAN LOOKS LIKE?

https://www.mancunianmatters.co.uk/lgbt/06062025-topless-protest-for-transgender-rights/

What an interesting site.
It looks like it should consist of links, but it's just a list of random statements with pics of different people smiling and hugging in various combos.

I tried clicking 'What is a woman?' poised to be convinced that males raised as males with male bodies can indeed be as womanish as me, if not even more womanly. But alas it appears they are simply asking the question without offering nor expecting a reply.

Disappointing really. I came away without donating to whatever the vague thing is that they're doing or not doing, nor did I 'buy merch' which looks, from the photo, like a unisex t-shirt which would be ill-fitting on me, as a woman.

Or This is What a Woman Looks Like - OG 😃

It’s also just patronising, meaningless puff.

Women don’t need to be ‘celebrated’.

Being female is not a virtue or a skill.

Women do need sex specific rights and the ability to protect those rights by defining themselves and their needs..

funny looking bunch...

How many times do we have to say a bloke can't be a woman, he can pretend but his DNA will sow he is a man. In fact all of the blokes on that poster look like blokes. As the Scottish Baird Rabbie Burns said " a mans a man for aw that"

I couldn't even guess, tbf. Just tried!

all women – trans women, lesbian and bisexual women, women of colour, disabled women, older women, working-class women, migrant women, and many more – of all shapes, sizes and walks of life – deserve to be seen, heard, and celebrated.

It’s really pushing hard on the fact that the word ‘women’ could be anyone from a trans woman to a working class woman’. No! This is trying to blur lines and fuzzy things up. If we want to celebrate women, just use the word ‘women’! To me that word means a biological woman. I don’t need it spelt out all the different types of women! If I do, then I expect it to be a targeted campaign for a reason to reach say ‘disabled’ or ‘migrant’ women for a reason that particularly benefits them! But otherwise just stop messing with the word ‘woman’ and trying to re-teach us what a woman is as though goodness, we had it wrong all along! This is actually infuriating and at the risk of sounding like the Simpsons vicars wife “won’t somebody please think of the children!” - really I do worry that the future girls to be women won’t realise what’s happening here and how harmful this insidious creep of men into their personal, sports and work places could be. I don’t even have kids but honestly!

Maybe superimposed over a montage of every woman who's had to bring or defend a lawsuit against this madness.. I'd quite like the short haired/lesbian contingent front and centre just to underline the point.

I had an idea, while waiting outside Waitrose, for an art project titled. Women at Waitrose, a board of photos of individuals, covering all the classes there, women with hairbands who drove BMWs, and dressed to match, frumpy women who just wore any old thing, slim women, fat women. Tall women, short women, women of African origin, or Chinese, or Indian, farmers, women on the school run, women with ample bosoms or flat as a pancake, old women, young women, traveller women, women from offices, cleaner women, And the subtitle "This is what women look like".
Shot that down, haven't they?
Probably wouldn't have done it. anyway.

@akkakk excellent.
Very well put about the exclusion of transmen.
I assume that is okay in the view of the LGBT Foundation because TMAM?

I also complained. And said that for the last 10 years charities had been conflating sex and gender which has created lots of problems for everyone (listed examples for women, trans men and general population). I said that after 16th of April this was now clearly misleading and very offensive. I think it’s defo worth a complaint citing the clarification of the law and how the past similar activities have caused damage so this is t a small thing to be tolerated any more

Formal complaint to the ASA made (link to their complaints page above)

LGBT Foundation is encouraging people to sign a pledge stating: This is What a Woman looks Like.
They include (pictorially and in text) trans women amongst a list of types of women. The April 16th Supreme Court Judgement confirmed that the legal definition of a woman is based on biological sex, and that therefore a Trans Woman is legally a man. Equally a Trans Man is legally a woman.

In including trans women, and excluding trans men in their examples of women, the LGBT Foundation is misleading the public with inaccurate photography and text descriptions. It discriminates against Trans Men (who are legally female / women) as their pledge based on 'This is what a woman looks like' excludes them. It discriminates against women, by including men in both the photography and the text (trans women - confirmed by the Supreme Court to be biologically men).

It is deceiving the public into believing that they are fighting to protect and support women, when the LGBT Foundation is a) including men, and b) prioritising men over women with their 'Pledge to protect trans and non-binary people' (but only including trans women (men) in their definitions). Anyone signing up to this pledge is actually pledging something very different to how it is being portrayed and this is deceptive.

Trans Men (who are legally women) are excluded from those being promoted / protected / supported, whereas Trans Women (legally men) are being included, as the premise of their campaign is to be women only this is sex discrimination under the Equality Act:
- it doesn't include all women
- it doesn't include all men
As is clear from the Supreme Court Judgement if there is exclusion based on protected characteristics (e.g. focusing only on women) which is an acceptable approach, it is not acceptable where there are partial uses of protected characteristics, or several protected characteristics unless all are included - so this is in breach of the Equality Act.

^It should be noted that this promotional material (photography and text) is current on bill boards / their website / social media- the uploaded copy is from the page of their website. It is also archived here: archive.is/Dwmla^

…or ‘Reality Edition’

That’s it - This is What a Woman Looks Like - with a little “GC Edition” tag or stamp across the corner 🤣

I was thinking the same thing - but since us GC women don't conform to a type, it wouldn't 'read' as a subversion of the message. It would probably be taken as a gesture of support😱

I'm sure somebody can come up with a clever GC version

If GC women start wearing those T Shirts how are they going to react?

ASA (advertising standards people)?

Well strictly speaking unless they/thems is being NB on their way to gender reassignment they are not centred or even mentioned in the EA2010. This may precipitate a crisis so you’d better get round there with emotional support Teddy bears now PermanentTemporary.