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Original poster

Ocado Apologies to Mumsnet

140 replies

CrocsNotDocs · 18/04/2025 13:38

Guess the dicks have figured out which biological sex that makes most household shopping decisions.

x.com/ocado/status/1913185777992843740?s=61&t=NHDSDk1MaF98_GOtcuLi0Q

OP posts:
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7
JasmineAllen · 18/04/2025 16:16

milski · 18/04/2025 14:10

I'm so disappointed that Ocado decided to weigh in on this debate against their target market. I didn't realise that they had at the time and am still in two minds about cancelling, based on their obvious lie of an apology.

I'm always surprised when businesses actively work against their target market. It's as if they've forgotten they're in the business of making money.
See also the Body Shop and Budweisser 😂

biedrona · 18/04/2025 16:09

they don't deliver to Scotland either, so cannot give them my middle finger

EasternStandard · 18/04/2025 15:56

BiologicalRobot · 18/04/2025 15:42

Since when do temporary contractors have the power to tie in multi million pound advertising contracts?

They don't. But Ocardo think women are dumb enough to believe it.

Edited

It’s pretty poor for this reason.

Cursula · 18/04/2025 15:55

Allthesnowallthetime · 18/04/2025 14:44

I have only ever been in an Ocado once in my life. I don't think I have missed out at all.

Other supermarkets are available!

Were you the ‘temporary contractor’?!

ThisIsMyYearToFindMyself · 18/04/2025 15:50

I’m not on Twitter so I’m limited to what I can see. What did the ‘temporary contractor’ with full access to their Twitter account say?

anyolddinosaur · 18/04/2025 15:47

Just found the Daily Mail article. Emailed them years ago saying why I wouldnt be using them again and if that is meant to be an apology it wouldnt encourage me to start using them again.

Mirabai · 18/04/2025 15:46

They’re not getting me back as a client.

Mirabai · 18/04/2025 15:46

BiologicalRobot · 18/04/2025 15:42

Since when do temporary contractors have the power to tie in multi million pound advertising contracts?

They don't. But Ocardo think women are dumb enough to believe it.

Edited

Right.

ItisntOver · 18/04/2025 15:43

ItisntOver · 18/04/2025 15:23

The CTO for Ocado originally posted. Ocado has now posted the same message.

These comments are not representative of us as a company, and we believe they were made by a temporary contractor who is no longer with the business. We apologise unreservedly to Mumsnet.

Show quote history

The CTO (James Donkin) writes:
Good to see Ocado have come back with a response. Please don’t judge the thousands who work at Ocado by comments from a temporary contractor.
I’ve met Justine and have nothing but the utmost respect for her and what she’s achieved at Mumsnet Towers. It’s a fantastic site, community and resource.
JD is in Ocado Technology. I await someone from the main part connecting with MN to negotiate the derailed partnership. That would be crossing the golden bridge.

BiologicalRobot · 18/04/2025 15:42

Since when do temporary contractors have the power to tie in multi million pound advertising contracts?

They don't. But Ocardo think women are dumb enough to believe it.

anyolddinosaur · 18/04/2025 15:40

What have they been up to now? Stopped using them years ago so it wont actually affect me.

Bluebootsgreenboots · 18/04/2025 15:38

I’m confused. What ‘comments’ are Ocado referring to in their apology? I’ve read Justine’s post and the DM article. I haven’t seen a reference to Ocado comments, just the fact that Ocado pulled advertising (and therefore revenue) as a direct response to Mumsnet supporting clarification of the word ‘sex’ in the EA.
Am I missing something? Or does it look like Ocado isnt entirely sure what they’re meant to be apologising for, but are going to issue an approximate ‘sorry miss’ in the hope it’s enough to get them off the hook?

ItisntOver · 18/04/2025 15:23

LlamaDrama20 · 18/04/2025 15:13

Can someone give me the gist of the original post from Ocado (now deleted) - I'm a bit behind on all this!

The CTO for Ocado originally posted. Ocado has now posted the same message.

These comments are not representative of us as a company, and we believe they were made by a temporary contractor who is no longer with the business. We apologise unreservedly to Mumsnet.

ChardonnaysBeastlyCat · 18/04/2025 15:16

It’s been a great few days for reverse ferreting.

JillAndJenTheFlowerpotMen · 18/04/2025 15:14

I dunno. I think if someone apologises then taking the apology at some version of face value is the right response. Fair play to them for apologising. It’s not as if all the other major retailers weren’t doing a version of the same thing.

LlamaDrama20 · 18/04/2025 15:13

Can someone give me the gist of the original post from Ocado (now deleted) - I'm a bit behind on all this!

Misspotterer · 18/04/2025 15:13

Was just about to post a link to Justine's interview.
Ocado in damage control mode trying to blame a random employee. Was the random employee also the reason they refused to engage ever since? So fed up of everyone bloody lies at the moment.

TheBonfireOfTheBinaries · 18/04/2025 15:07

“A big boy did it and ran away”.

WorkingItOutAsIGo · 18/04/2025 15:03

I was here at the time and I worked out I was one of Ocado's top customers at the time. Am going to dig out the letter I sent them to which of course I got no adequate reply.

JemimaTab · 18/04/2025 15:01

Do “temporary contractors” really make the decisions about who to advertise with? Because I’m inclined to think not.

ramonaqueenbee · 18/04/2025 14:55

Allthesnowallthetime · 18/04/2025 14:44

I have only ever been in an Ocado once in my life. I don't think I have missed out at all.

Other supermarkets are available!

How have you been in an Ocado?! Bizarre.

Anyway, I an on the fence, as it is an apology.

CowboyHatAndBoots · 18/04/2025 14:55

@JustineMumsnet Just wondering if Ocado have apologised properly to you directly, or is this comment on X blaming it on a temporary contractor the only ‘apology’.

SerenaSemolena · 18/04/2025 14:54

I use ocado all the time. I will boycott them now, though.
I like they have publicly apologised but want to at least see adverts on MN before I will use them again.

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