The beauty of the internet - and indeed modern media - is the efficiency it can deliver. Judicious use of Betteridges law, and some rudimentary critical analysis, and you find you can ignore huge swathes of content.
For example, if you see a video that is 10 minutes long, about a question that has a yes or no answer, you know you can safely ignore it.
In fact Twitter is in itself a great time saver. If it's on Twitter, it can be safely ignored. I suspect this is probably why advertisers are swerving it. The whole brand protection thing is something they dreamt up to annoy Musk.